FASHION MEDIA AND COMMUNICATION

Paper Code: 
DFSD 602B
Objective: 

This course will enable the students to

  1. Critically appreciate and understand the intricacies of fashion industry.
  2. Impart skills of communication comprising of visualization and illustration.

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

DFSD 602B

Fashion Media And Communication (Practical)

The Students will be able to:

CO 218. Comprehend trend analysis of apparel and accessories

CO 219. Illustrate graphics in terms of typography and logo, for a retail set up

CO 220. Create floor lay out plans and window display for a retail set up

CO 221. Develop media report for print, electronic and digital media

Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos

Learning activities for the students: Self-learning assignments, Report writing and presentation through chart/poster/ power point presentation

Class test, Semester end examinations, Quiz, Presentation

 

Unit I: 
Course Content:

 

  • Oral presentation:

Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion                                                       
  • Business letters                                                                                           Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations.                           
  • Interviews:    

       Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal, interview questions for designers                
  • Visual communication:          
    • Fashion photography
    • Fashion shows

     Designing & Developing messages/ advertisement for Fashion

  • E-mails
  • Local News Paper
  • Billboards & Hoardings
  • Blogs or Web-Pages 
  • Communication in practice:                          

Scripting shows, reporting events for fashion shows
  • Introduction to preparing short films and audio visuals                             
    • Textile   craft
    • Designers work
    • Event related to the field

 

Essential Readings: 
  • Beck A., Bennett P. Wall P.(2002), A S communication studies: The Essential Introduction, Routledge; 1 edition
  • Gerson S Gerson M (2001), Technical Writing Process and Product, Pearson Education, New Delhi.
  • Thakurta Paranjoy (2009), Media Ethics: Truth Fairness and Objectivity, Oxford University Press.
  • Rao M. (2009), Feature Writing, PHI Learning Private Ltd. New Delhi,.
  • Theaker A (2001), The Public Relations, Handbook, Routledge & Kegan Paul.
Academic Year: 
2020-21
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