FASHION MEDIA AND COMMUNICATION (THEORY)

Paper Code: 
DFSD 601B
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To understand the intricacies of fashion industry.
  2. To impart skills of communication comprising of visualization ad illustration.
12.00
Unit I: 
Communication

 

  • Essential of good Communication
  • Methods of Communication
  • Types of Communication
  • Barriers of Communication
12.00
Unit II: 
Media and communication process

 

  • Media Choice
  • Message Development
  • Message Strategies: Cognitive, Affective, Conative and Brand
  • Digital Communication: Facebook, Twitter, Instagram, LinkedIn, Websites, E-mail
  • Campaign Development
  • Case study of communication process: Shopper’s Stop, Fab India, H&M and M&S
12.00
Unit III: 
Written communication

 

  • Fashion writing
  • Creative writing
  • Business letters 
  • Reporting features
  • Editing and printing techniques
  • Image management and advertising
  • Public relation, press laws and media ethics
12.00
Unit IV: 
Visual communication

 

  • Visual merchandising and display
  • Fashion photographs
  • Fashion shows 
  • Multimedia.
12.00
Unit V: 
Communication in practice

 

  • Scripting shows
  • Conducting interview and reporting events
  • Fashion critics
  • Planning Public Relations campaigns
  • Formulating case studies
  • Designing catalogues and brochure
  • Layout for stands in exhibition
  • Visualization of décor ambience, introduction to preparing short films and audio visuals, choreography of fashion event.
Essential Readings: 
  1. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
  2. Masterman, G. and Wood, H. E., Innovative Marketing Communications, Routledge Taylor & Francis Group, New York, 2006.
  3. Rayudu, C. S., Media and communication Management, Himalaya publishing house, 1998.
  4. Sharam, Diwakar, Mass communication theory and practice in the 21st century, deep and deep publications, 2004.
  5. Gupta, C. B, Basic business communication, Sultan Chand & Sons, New Delhi.
  6. Mathew, M. J. Business communication, RBSA Publishers, 2011.
  7. Mathur, Navin, Management Gurus: idea and insights, National Publishing House, New Delhi, 2004.
  8. Raman, Usha, Writing for the media, Oxford University Press, 2009.
  9. Pradhan, Swapna, Retailing management: Text & Cases, 3rd ed., Tata McGraw-Hill Education, 2009.
  10. Rajendra Pal & Korlahalli. J. S., Essential of business communication, Sultan Chand & Sons, 2011.

 

 

 

 

 

References: 

 

 

1.  Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009.

2.  Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001.

3.  Meera, R., Feature Writing PHI Learning Private Ltd. New Delhi, 2009

4.   Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001

5.  Sharam, Diwakar., Mass communication theory and practice in the 21st century, deep and deep publications, 2004.

6.  Matharu, Gurmit, What is Fashion Design?, Rotovision SA, Switzerland, 2010.

Academic Year: 
2019-20
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