Fashion Merchandising & Retailing (Practical)

Paper Code: 
DFSD 504 B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the role of merchandiser for carrying activities related to designing,   production & marketing
  2. Make them familiar with day to day operations in a retail store
  3. Give a clear understanding of different retail formats

 

Course Outcomes (COs):

Courses

Learning Outcome

(at course level)

 

Learning and teaching strategies

Assessment Strategies

 

Paper Code

Paper Title

DFSD 504B

 

 

Fashion Merchandising And Retailing

(Practical)

 

 

The Students will be able to:

CO.244 Demonstrate different boards, merchandise calendar use for apparel industry and understanding with fabric selection and colour planning.

CO.245 Generate the uses of techpack and its importance's with the practical knowledge.

CO.246 Build rapport with local artisans and industry people.

CO.247 Analyze the retailing and merchandising with help of case study of chain stores

Approach in teaching:

Demonstrations, Interactive Lectures, Discussion, Informative videos

 

Learning activities for the students:

Self-learning assignments,

Forecasting board, market survey report, design sheets merchandise calendar, case study according to selective product and garment development.

Assessment tasks will include Test / classroom work, samples, products and survey reports

 

Unit I: 
CONTENTS
  • Calendar                                            
  • Marketing Calendar
  • Merchandising/Line Plan Calendar
  • Time and Action Calendar
  • Develop an apparel product line       
  • Line Plan: Market Research, Trend Analysis and Data Mining
  • Styling Concepts: Color and Fabric Research
  • Fabric Selection and Sourcing
  • Sketch Silhouettes
  • Style Boards
  • Prototyping
  • Techpack
  • Construction Detail Sheet
  • Size Specifications
  • Quality Assurance
  • Costing             
  • Adoption: Present line review                                              
  • Develop one garment                  
  • Report                                                                                    
  • Students are required to visit any apparel retail outlet for preparing report on day to day operations of various aspects of a store
  • Case Study                                                                             
  • Prepare a document of different brands based on the following retail formats
  • Merchandise Selection: Specialty Store/ Department Store/ Super Specialist/ Niche Specialist/ Category Killers
  • Pricing: Discount Store/ Super Store/ Off-Price Retailing Store
  • Operations: Chain Store/ Contractual/ Warehouse
  • Convenience: Vendor Retailing/ Direct Selling
  • Direct Marketing: Direct Mail/ Mail Order/ Direct Response

 

Essential Readings: 
  • Rosenau, Jeremy. A, & Wilson David (2006), Apparel Merchandsing- The line Starts Here, Fairchild Publications, New York.
  • Stephens, Gini, Frings (1999), Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey,.
  • Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.
  • Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books
  • Jackson, Tim & Shaw, David (2008), Fashion buying and merchandising management, Palgrave Macmillan publisher, London,.
  • Levy, Michael (2008),  Retailing Management, Tata Mc Graw Hill.
  • Krishnakumar, M. (2010), Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh.

 

Academic Year: 
2021-22
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