Fashion Merchandising (Theory)

Paper Code: 
24FSD331
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to impart knowledge of merchandising in apparel industry. Understand the concept of Visual Merchandising in fashion industry and will expose the students to the latest practices and technological world of garment production

 

Course Outcomes: 

 

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

 

 

 

 

 

 

 

 

24FSD331

 

 

 

 

 

 

 

Fashion Merchandising (Theory)

CO1 Demonstrate the importance of merchandising and implementation.

CO2 Recognize principles of visual and display of merchandising and presentation of both functional and decorative units for display

CO3 Develop Knowledge related to processes before, during and after production

CO4 Identify various Costing involve in garment production

Co 5 Identify the process for Inspection & Finishing

Co 6 Contribute effectively in course-specific interaction

Approach                                         in teaching: Interactive Lectures, Discussion, Power                              Point Presentations, Informative videos

 

 

Learning activities for the students: Self-                                  learning assignments, Effective                     questions, presentations,                     Field trips

Assessment tasks             will

include        class

test       on      the topics, semester end examinations/ Quiz,     students presentations and assignments

 

6.00
Unit I: 
Introduction to Merchandise, apparel and fashion merchandising
  • Role of merchandiser
  • Type of merchandising – export house – manufacturer – buying house – buying Handling of orders and dealing with manufacturers
  • Trade fair participation and other methods of sales promotion in merchandising

 

6.00
Unit II: 
Visual Merchandising
  • Window Display-Concept, Types of Display, Display settings, Window
  • Display-Exterior of a store- Banners
  • Outdoor lightings, Planters, Awnings, Windows in Store Front Design, Arcade front, Corner window
6.00
Unit III: 
Apparel Production Process
  • Processing of Sample orders
  • Material sourcing
  • Pattern, Grading and Marker making
  • Spreading
  • Cutting
  • Ticketing
  • Sewing
  • Finishing

 

6.00
Unit IV: 
Costing
  • Difference between estimating and costing
  • Material cost
  • Labour cost, different type of expenses
  • Cost of product
  • Advertisement cost

 

6.00
Unit V: 
Garment Finishing and Inspection
  • Attaching Buttons: Marking & Sewing
  • Labels
  • leaning
  • Final Touches
Essential Readings: 
  1. Gerry Cooklin, Garment technology for Fashion Designers –Blackwell Science, New       Delhi.
  2. Sarkar Prasanta( 2015). Garment Manufacturing Process, Practices and Technology, Online Clothing Study
  3. Merchandising- Theory, Principles and Practice, Grace I. Kunz II Edition, Fairchild Publications, Inc. New York. 2005

Suggested Readings:

  1. Fashion Marketing ,Easey M(Ed), Blackwell Science 1994
  2. Visual Merchandising and Display ,Martin M Peglar S. V. M, Fairchild Publication, Inc, New York – 2002

 

References: 
  1. https://www.textiletoday.com.bd/introduction-to-fashion-merchandising
  2. https://www.creativedisplaysnow.com/what-is-visual-merchandising/
  3. https://www.textileschool.com/193/garment-production-process/
  4. https://tetrainspection.com/textile-garment-inspection/

 

Academic Year: 
2024-25
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