FASHION PROMOTION (PRACTICAL)

Paper Code: 
DFSD 604B
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

1. To impart in-depth knowledge of fashion forecasting, various national and international  brands.

2.To make students aware on Planning of a fashion event

 

Unit I: 
Course Content:

                       

  • Preparation of Fashion Report on current trends, trade fair, exhibitions, fashion shows     

                                                                                                                                   05 hrs

  • Reporting Case Study of one national and one international Brands                           05 hrs                                                                            
  • Designing of promotional material for Children’s wear, Men’s wear ,Women’s wear and Accessories:                                20 hrs   
  • Catalogue
  • Brochures/leaflets
  • Shopping/Carry Bags
  • Visiting Cards
  • Fashion Photography for                                           20 hrs
  • Catalog, magazine, fashion show, web 
  • Planning Public Relations for campaigns,
  • Layout for stands in exhibition
  • Visualization of décor ambience

 

  • Planning of a fashion event                           10 hrs
  • In a situation such as fashion events, selection & reporting of the event 
  • Display in exhibition

 

Essential Readings: 

 

  1. Kristan K.Swanson, Promotion in the Merchandising Environment, Fairchild publishing inc. 2016
  2. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw Hill
  3. 1985.
  4. Waddell, Gavin., How Fashion Works, Blackwell, London 2005.
  5. Easey, Mike., Fashion Marketing, Blackwell Science Ltd, London 1995.
  6. Stephens, Gini., Fashion Concept to Consumers, Prentice Hall, New Jersey, 1999.
  7. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th
  8. Ed), Prentice Hall, New Delhi 1998.
  9. Leviy and Weitz, Retailing Management, Tata Mc Graw Hill, 2008.

 

References: 

1.  Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.

2.  Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.

3.  Burns, Leslie. Davis & Bryant., Nancy. O., The Business of Fashion, Fairchild

     Publication, New York 2005.

4.  Kumar, M. Krishan, Apparel Mechandising, Abhishek Publication, Chandhigarh, 2010.

     Nosenav, Jeremy. A., Apparel Merchandising: The line starts here, Fair Child, New York.

 

Academic Year: 
2016-17
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