FASHION TRENDS & FORECASTING (PRACTICAL)

Paper Code: 
DFSD 502 B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To sensitize /orient the textile and clothing SME’s to the concept of visual Merchandising

2. To explore the components of display and skills to make proper arrangement in such a way to increase the sale of unsought goods

 

Unit I: 
COURSE CONTENT

Study of fashion outlets and its segments to understand the window display and create a three dimensional display (window display) for a fashion retail store based on followings steps and best use of components of display:

Components of display:                                                                                                    40 hrs

  • Interior & exterior display
  • Store lay out
  • Mannequins
  • Light
  • Music
  • Signage
  • Color
  • Graphics
  • Flooring
  • Props
  • Retail fixtures

 

Activity:                                                                                                                              20 hrs

  • Detailed product presentation of any one product
  • Identify the job description of Visual merchandiser
  • Identify various types of displays in retail malls in Jaipur city
  • Create display for Spring Summer using mannequins and backdrop
  • Create display for  Autumn Winter using mannequins and backdrop

 

Essential Readings: 
  1. Martin M. Pegler ,Visual Merchandising and Display , Edition 5, Fairchild Publication.
  2.  Diamond, Jay & Ellen,  Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition
  3. Greg M. Gorman – ST, Visual Merchandising and Store Design Workbook, Publications (1996)
  4. Tony Morgan, Visual Merchandising, Laurence King Publishing, 2008

 

References: 
  1. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.

 

Academic Year: 
2018-19
  • Printer-friendly version
  • PDF version