Visual Merchandising (Theory)

Paper Code: 
24GFSD401
Credits: 
6
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to comprehend the principles of visual merchandising within the realm of fashion marketing. Recognize the practical aspect of visual merchandising as a form of artistic expression. Equip individuals with the fundamental tools and abilities necessary for visual merchandising.

 

Course Outcomes: 

Course

Course outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

Course Title

24GFSD401

 

Visual Merchandising

(Theory)

 

CO.148 Recognize basics of Visual merchandising & display

CO.149 Select display locations

CO.150 Assess display equipment’s and components.

CO.151 Identify and plan store design layout.

CO.152 Execute merchandise planning.

CO.153 Contribute effectively course-specific interaction

Approach in teaching: interactive Lectures, Discussion, PowerPoint Presentations, Informative videos

 

Learning activities for the students: Self-learning assignments, Effective questions, presentations, Field trips

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

 

18.00
Unit I: 
Visual merchandising and Display Basics
  • Visual merchandising – meaning, purpose, scope
  • Colour and Texture
  • Line and Composition
  • Shape and forms

 

18.00
Unit II: 
Display Locations
  • Store Exterior
  • Window Display
  • Store Interior
  • Remote Display

 

18.00
Unit III: 
Display Equipments/ Components
  • Themes and schemes
  • Mannequins & Alternatives to mannequins
  • Fixtures
  • Lighting
  • Sound Usage
  • Graphics and Signage
  • Budgeting

 

18.00
Unit IV: 
Store design layout
  • Selling space, merchandising space, personal space, customer   space
  • Display Techniques:
  • Pyramid
  •  Zigzag
  • Repetition
18.00
Unit V: 
Merchandise Planning
  • Visual Merchandising & Planning: Process & its execution
  • Setting up a Display shop
  • Visual Merchandising and Changing face of Retail with respect to visual merchandising
  • Visual Merchandising and Dressing Fixtures
  • Furniture as props
  • Activity: Present a theme based window display for a retail fashion outlet

 

Essential Readings: 

Essential Readings:

  1. Sachdeva. N. (2018), Fashion Marketing and Buying, Heritage pulishers, New Delhi.
  2. Martin M. Pegler (2006),Visual Merchandising and Display , Edition 5, Fairchild Publication.
  3.  Diamond, Jay & Ellen (2007), Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition
  4. Greg M. Gorman ((1996), Visual Merchandising and Store Design Workbook, Publications

Suggested Readings:

  1. Morgan. T.  (2008), Visual Merchandising, Laurence King Publishing,
  2. Rosenau, J. A., Wilson David L. David. (2006), Apparel Merchandising-The line starts here, Fairchild publications, New York.
  3. Nirupama, Pundir (2007), Fashion Technology-Today and Tommorow, Mittal publications, New Delhi,.

 

References: 

E-Resources:

  1. https://en.wikipedia.org/wiki/Visual_merchandising#:~:text=Visual%20Merc....
  2. https://www.contravision.com/visual-merchandising-importance/
  3. https://www.feedough.com/what-is-visual-merchandising/
  4. https://www.slideshare.net/ankurmakhija5/role-of-a-merchandiser#:~:text=....
  5. slideshare.net/SaddamJuewel/responsibilities-of-merchandiser

 

Academic Year: 
2024-25
  • Printer-friendly version
  • PDF version