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BUSINESS MANAGEMENT
Paper Code:
GPM-301
Credits:
3
Contact Hours:
45.00
Max. Marks:
100.00
Objective:
To familiarize students with the basic concepts of management.
Unit I:
Course Content
I Introduction to Management 9 hrs
- Management – Concept, significance of management
- Management v/s Administration
- Henry Fayol’s principles of management
- Planning, organizing, controlling, directing functions of management.
II Overview of Apparel Industry 9 hrs
- Design, sampling and costing
- Fabric section
- Layout and cutting department
- Sewing section finishing
- Inspection & quality control
- Packaging
III Readymade Garment Industry 9 hrs
- Selection criteria for readymade garments
- Advantages & disadvantages of readymade garments
- SWOT analysis of RMGI.
IV Apparel Merchandising 9 hrs
- Merchandising concepts: core elements of merchandising, open to buy.
- Responsibilities of a merchandiser
- Functions of merchandising division- planning, controlling and execution.
V Introduction to Retailing 9 hrs
- Retailing- introduction, types of retailers
- Multi channel retailing
- Customer buying behaviour.
Essential Readings:
- Cooklin.J., Introduction to Clothing Manufacture, Blackwell Science Ltd, Cambridge, 1991.
- Elaine Stone, Samples.J., Fashion Merchandising & Introduction, CMC Graw Hill Book Company, 1985.
- Frings.G.S., Fashion from Concept to Consumer, New Jersey, Prentice Hall International, 1999.
- Levy & Weitz, Retailing Management, Tata Mc Graw Hill.
- Barry & Burman, Merchandising and Retailing, Prentice Hall.
- Sudha, G. S., Business Management, RBSA Publishers, Jaipur.
- Naulakha, R. L., Principles of Management, RBD Publishers, Jaipur
References:
- Stoner, J., Fredman, Gilbert, Management, Prentice Hall of India Pvt. Ltd.
- Mathew, M. J., Business Management, Shell Sons, Jaipur
Academic Year:
