Design Concept (Theory)

Paper Code: 
25CFSD103
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

1.     Recognize how design elements interact to create effective compositions.

2.     Develop and initialize a design vocabulary as an essential tool for practicing as designers.

3.     Utilize design elements and principles to create harmony and structure in artistic design.

4.     Learn to compose visually appealing and functional designs.

Course Outcomes: 

Course Outcomes (COs): 

Course

 Course outcomes

(at course level)

Learning and teaching strategies

Assessment 

Strategies

COURSE CODE

Course Title 

25CFSD 103

 Design Concept (Theory)

 

CO.12 Interpret and develop the concept of design and its process.

CO.13 Identify and apply the elements of design in apparel.

CO.14 Explore the functions and application of colour and colour schemes.

CO.15 Incorporate the concept of repeats and layouts in designing.

CO16 Relate with the concept of Principles of design.

CO.17 Contribute effectively course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, PowerPoint Presentations, Informative videos

Learning activities for the students: Self-learning assignments, Effective questions, presentations, Field trips

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations and assignments.

 

9.00
Unit I: 
Design: An Introduction
  • Definition, Concept of Design
  • Structural and Decorative Designs
  • Design process 
9.00
Unit II: 
Elements of Design: Types and its Application
  • Line 
  • Shape & Form
  • Texture 
9.00
Unit III: 
Colour
  • Characteristics of Colour: hue, value and intensity 
  • Colour Theories 
  • Colour Harmony and Colour Schemes
  • Psychology of Colour and its application on apparel
9.00
Unit IV: 
Understanding Repeat’s and Layouts
  • Motifs and its types
  • Repeats: Unit, Half drop, Brick, All over, Ogee, One-way, Two-way, Diamond 
  • Layouts of design to form a pattern:  Border, corner, center, Free flowing, Stripes and checks
9.00
Unit V: 
Principles of Design: Application in Apparel
  • Balance 
  • Proportion        
  • Rhythm  
  • Emphasis 
  • Harmony 
  • Application of Principles of Design in Apparel
Essential Readings: 
  • Frings, G. (1991), Fashion from concept to consumers, Prentice Hall International, New Jersey.
  • Sumathi, G.J. (2002) “Elements of Fashion and Apparel Design” New Age International Publishers, New Delhi.
  • Marshall, Suzanne G. (2004) Individuality in Clothing Selection and Personal Appearance, Pearson, Prentice Hall, London.
  • Gupta Vikas, Navneet Kaur. (2012) Comdex Fashion Design Vol 2: Ensembles for Your Body Type, Dreamtech Biztantra, New Delhi
References: 

Suggested Readings:

  • Kogent Learning Solutions Inc. (2010) Comdex Fashion Design, Vol I, Fashion Concepts, Dreamtech Press.
  • Betala Reeta, Design (2006) Comprehension and Visualization, Ane books, New Delhi.
  • Jane Mills and Janet K.Smith (1996), Design Concepts, Fairchild Publications, New York,.
  • Castelino, M., (1994) Fashion Kalediscope Rup & Co., Calcutta.
  • Waddell Gavin. (2005) How Fashion Works, Black Well Science Publishing, India,.
     

E- Resources:

 

Academic Year: 
2025-26
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