DESIGN STUDIO (PRACTICAL)

Paper Code: 
GGPM 402 (Generic Elective Course)
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  1. Acquaint the students for better managerial skills on design studio.
  2. Enable the students to understand the intricacies of design studio.
  3. Learn the concept of marketing and customer handling.

Course Outcomes (COs):

Courses

Learning Outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

GGPM 402
 

 

Design Studio

The students will be

CO57.Develop business plan.
CO58.Analyze visual merchandising tools.

CO59.Interpret designs according to latest fashion trends.

CO60.Apply the web layout for designing.

 

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

Learning activities for the students: Self-learning assignments, Effective questions, presentations, Field trips

 

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

CONTENT

I: Visit to Design Studio                                                          02 hrs

II: Business Plan                                                                     18 hrs

  • Creating a business plan
  • Finding an ideal location & financial planning
  • Government norms to run a Design studio
  • Boutique operation
  • Inventory management, customer feedback register, stock register etc
  • Interior designing & Exterior Designing
  • Sourcing of raw materials and inventory planning
  • Create  a visual display for a Design Studio

III: Layout for Website                                                          10 hrs

  • Design and launch online Design Studio.
  • Website and blogs - Company name
  • Registering URL – Web Address, web and logo designing.
  • Catalogue designing and Visiting card

 

References: 

Suggested Text Books:

  • Stewart, B.(2014).Opening a boutique store: how to start your own boutique, Bull City Publishing.
  • Goulet, T., Mikaelsen, D. Catherine Goulet,C.(2011),Fabjob guide to become a boutique owner,.Fabjob incorporated
  • Jennifer. L & Mathews, L.,(2009).Fashion unraveled: How to start ,run and manage an independent Fashion.

Suggested Reference Books:

  • Khanka,S., (2013). Entrepreneurial Development, New Delhi: Sultan Chand and Company Pvt. Ltd. Print.
  • Bhushan, Y.K. (2013). Fundamentals of Business Organization and Management, (19th ed.), New Delhi: Sultan Chand and Sons. Print.
  • Saxena, R. (2005). Marketing Management, New Delhi: Tata Mc Graw Hill Education. Print.
  • Marting M. Pr, (2002). Visual Merchandising and Display, New York: Fairchild Publications.

E-References:

 

GGPM 402 DESIGN STUDIO EXAMINATION SCHEMES

Continuous

Assessment

Distribution of Marks

(Practical Record/ Submission)

Semester End Exam

Component

Marks

Component

Marks

Component

Marks

Classroom Submission & Practical Record

20

 

Business Plan/Project

10

Submission

20

Layout for Website

10

Plan Proposal

20

Test

05

Designing

25

Attendance

05

Viva Voce

05

Total

30

Total

20

Total

70

 

 

 

 

 

 

 

 

Academic Year: