DESIGN STUDIO (PRACTICAL)

Paper Code: 
GGPM 401 (Generic Elective Course)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. Acquaint the students for better managerial skills on design studio.
  2. Enable the students to understand the intricacies of design studio.
  3. Learn the concept of marketing and customer handling.

 

Course Outcomes: 

Course Outcomes (COs):

Courses

Course Outcome

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

GGPM401

 

DESIGN STUDIO   (Practical)

 

 

CO1.Interpret the concept of design studio and choose appropriate visual merchandising tools for design studio set up.    CO2. Create  business plan   CO3. Develop the web layout for designing   CO4.Compile comprehensive practical record and submission related to design studio   CO5. Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students: 

Self-learning assignments, Effective questions, presentations, Field trips

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

CONTENT

  1. Introduction to Design Studio                       (10 Hours)                                                              
  • Design Studio – definition – management Skills required to set up a design studio
  • Identifying target market and customer
  • Selection of Design Studio name - types of Design Studio – low- end and high- end Design Studios.
  1. Infrastructure and Visual Merchandising     (10 Hours)                                                       
  • Choice of location and space management – infrastructure requirement
  • Visual merchandising – store layout – types of display – exterior display – interior display
  • Tools for visual merchandising – signage – props – mannequins – fixtures and lightings.
  • Performance management
  1. Business Plan                                                  (15 Hours)
                                       
  • Creating a business plan
  • Finding an ideal location & financial planning
  • Government norms to run a boutique
  • Inventory management, customer feedback register, stock register etc.
  • Interior designing & Exterior Designing
  • Sourcing of raw materials and inventory planning
  • Create a visual display for a Design Studio
  1.  Layout for Website                                        (25 Hours)                                           
  • Market Research
  • Design and launch online Design Studio.
  • Website and blogs - Company name
  • Registering URL – Web Address, web and logo designing and Visiting Card
  • Catalogue designing and Visiting card
  • Marketing and promotion

 

 

Essential Readings: 

Suggested Text Books:

  • Stewart, B.(2014).Opening a boutique store: how to start your own boutique, Bull City Publishing.
  • Goulet, T., Mikaelsen, D. Catherine Goulet,C.(2011),Fabjob guide to become a boutique owner,.Fabjob incorporated
  • Jennifer. L & Mathews, L.,(2009).Fashion unraveled: How to start ,run and manage an independent Fashion.

Suggested Reference Books:

  • Khanka,S., (2013). Entrepreneurial Development, New Delhi: Sultan Chand and Company Pvt. Ltd. Print.
  • Bhushan, Y.K. (2013). Fundamentals of Business Organization and Management, (19th ed.), New Delhi: Sultan Chand and Sons. Print.
  • Saxena, R. (2005). Marketing Management, New Delhi: Tata Mc Graw Hill Education. Print.
  • Marting M. Pr, (2002). Visual Merchandising and Display, New York: Fairchild Publications.
References: 

E-References:

  1. https://egyankosh.ac.in/bitstream/123456789/15066/1/Unit-10.pdf
  2. https://backup.pondiuni.edu.in/sites/default/files/Store%20Location%2C%20design%20and%20visual%20merchandisingt200813.pdf
  3. https://www.wix.com/website/templates/html/online-store/fashion-clothing
  4. ba.gov/business-guide/plan-your-business/write-your-business-plan#:~:text=works%20for%20you,Business%20plans%20help%20you%20run%20your%20business,key%20elements%20of%20your%20business.

EXAMINATION SCHEMES

Continuous

Assessment

Distribution of Marks

(Practical Record/ Submission)

Semester End Exam

Component

Marks

Component

Marks

Component

Marks

Classroom Submission & Practical Record

 

20

 

Business Plan/Project

10

Submission

20

Layout for Website

10

Concept: Design studio & Visual Merchandising

10

Test

05

Plan Proposal

15

Attendance

05

Designing

25

Total

30

Total

20

Total

70

 

Academic Year: 
2023-24
  • Printer-friendly version
  • PDF version