IIS University

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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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ENTREPRENEURSHIP (THEORY) | Fashion & Textiles

ENTREPRENEURSHIP (THEORY)

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Paper Code: 
GBBA 302 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To understand the concept of entrepreneurship
  2. To realize the various aspects of promotion for a venture
  3. To study the legal requirements for setting up an enterprise
  4. To understand the concepts of demand, supply and market
12.00
  • Entrepreneurship: concepts and nature, classification of entrepreneurs ,  Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Entrepreneurial Process
  • Theories of Entrepreneurship
  • Barriers in Entrepreneurship: Economic and non-economic
12.00
  • Institutional Support for new ventures:
    • Support organizations-State level –RFC,RIICO,DIC
    • Financial organizations-IFCI, IDBI, SIDBI and other  Banks

 

12.00
  • Business Idea‐ Starting of new venture,  Legal Issues for the Entrepreneur & Developing the Business Plan
  • Promotion & formulation of a venture: Opportunity analysis, external environmental forces, social-cultural-technological- competitive-economic factor
12.00
  • Project organization structures –Functional, matrix and others
  • Project Manager-Selection and training of project manager, roles and responsibilities

 

12.00
  • Promotion of a new venture: search for a business idea, preparation of plan, analysis of entrepreneurial opportunities, assessing the impact of opportunities and threats
  • Introduction to Project management
  •     Preparation of DPR (detailed project report)
Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand & company pvt ltd , New Delhi 1999
  2. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
  3. Sudha  G.S., Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi, 2014-15
  4. Mathew, M. J., Business Organisation, Sheel sons, University book house (P), Jaipur, 2009
  5. Veerabhadrappa Havinal, Management and Entrepreneurship, New age international publisher new Delhi, 2009
  6. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012

 

References: 
  1. Taneja & Gupta, Entrepreneur Development- New Venture Creation, GalgotiaPublishing Company, 2001
  2. Uddin Sami, Entrepreneurship Development in India, Mittal Publications, 1989
  3.  Holt David H., Entrepreneurship: New Venture Creation,  1998
  4. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005
  5. P. Narayana Reddy, Entrepreneurship Text and Cases, Cengage learning India pvt. Ltd, 2010
  6. Anitha, H.S., Entrepreneurship Development: Role of commercial banks, Mangaldeep Publications, Jaipur, 2003
  7. Molissa G. Carr and Lisa Hopkins Newell, Fashion Entrepreneurship : The Plan, The Product, The Process, Bloombury Publishing, Fairchild Books, New York
Academic Year: