ENTREPRENEURSHIP (THEORY)

Paper Code: 
GBBA 301A
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To understand the concept of entrepreneurship
  2. To realize the various aspects of promotion for a venture
  3. To study the legal requirements for setting up an enterprise
  4. To understand the concepts of demand, supply and market

 

12.00
Unit I: 
Unit I
  • Entrepreneurship: concepts and nature, classification of entrepreneurs ,  Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Entrepreneurial Process
  • Theories of Entrepreneurship
  • Barriers in Entrepreneurship: Economic and non-economic

 

12.00
Unit II: 
Unit II
  • Institutional Support for new ventures:
    • Support organizations-State level –RFC,RIICO,DIC
    • Financial organizations-IFCI, IDBI, SIDBI and other  Banks

 

12.00
Unit III: 
Unit III
  • Business Idea‐ Starting of new venture,  Legal Issues for the Entrepreneur & Developing the Business Plan
  • Promotion & formulation of a venture: Opportunity analysis, external environmental forces, social-cultural-technological- competitive-economic factor

 

12.00
Unit IV: 
UNIT IV
  • Project organization structures –Functional, matrix and others
  • Project Manager-Selection and training of project manager, roles and responsibilities

 

12.00
Unit V: 
Unit V
  • Promotion of a new venture: search for a business idea, preparation of plan, analysis of entrepreneurial opportunities, assessing the impact of opportunities and threats
  • Introduction to Project management

            Preparation of DPR (detailed project report)

 

Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand & company pvt ltd , New Delhi 1999
  2. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
  3. Sudha  G.S., Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi, 2014-15
  4. Mathew, M. J., Business Organisation, Sheel sons, University book house (P), Jaipur, 2009
  5. Veerabhadrappa Havinal, Management and Entrepreneurship, New age international publisher new Delhi, 2009
  6. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012

 

References: 
  1. Taneja & Gupta, Entrepreneur Development- New Venture Creation, GalgotiaPublishing Company, 2001
  2. Uddin Sami, Entrepreneurship Development in India, Mittal Publications, 1989
  3.  Holt David H., Entrepreneurship: New Venture Creation,  1998
  4. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005
  5. P. Narayana Reddy, Entrepreneurship Text and Cases, Cengage learning India pvt. Ltd, 2010
  6. Anitha, H.S., Entrepreneurship Development: Role of commercial banks, Mangaldeep Publications, Jaipur, 2003
  7. Molissa G. Carr and Lisa Hopkins Newell, Fashion Entrepreneurship : The Plan, The Product, The Process, Bloombury Publishing, Fairchild Books, New York

 

Academic Year: 
2016-17
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