FASHION COMMUNICATION

Paper Code: 
MFT 326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To familiarize students with various methods of business communication.
  2. To impart knowledge and skill in presentations.
Unit I: 
CONTENT

Business Letter

      Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of advice, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquires, collection letters.

 

Fashion Journalism:

Basic of Fashion journalism-rsearch, angles, titles, caption writing, picture selection,        writing styles.

Writing about fashion-trend spotting and reporting, features, reviews, interviews, profiles, picture stories, fashion magazines, journals, forecasting, fashion shows.

 

 

Communication design:

  1. logo
  2. Tag
  3. Stationary
  4. Shopping bags
  5. Folders
  6. Banner and Poster.

 

Visual Merchandising:

        Display props, fixtures, mannequins, floral, signage & graphics.

 

Essential Readings: 
  1. Mohan, Krishna and Beerjee, Meera, Developing Communication Skills, Macmillan Press
  2. Pal Rajender and Korlahalli J.J., Essentials of Business Communications, Sultan chand and sons.
  3. Gupta C.V.. Business Communication and Customer Relations, Sultan Chand and Sons.
  4. Pettit, Lesikarm Business communication, AITBS publishers, New Delhi.

 

References: 
  1. Chaturvedi, P.D., Business Communication, Pearson Publication
  2. Mathew, M.J., Business Communication, RBSA Publication, Jaipur
  3. Taylor, Shirley., Communication of Business, Pearson Publication
Academic Year: 
2014-15
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