FASHION COMMUNICATION (PRACTICAL)

Paper Code: 
FSD 326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to -

  1. To familiarize students with various methods of business communication.
  2. To understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact.
  3. To encourage students to evaluate the role of creativity in advertising and assess creative strategies.

Course Outcomes (COs):

Courses

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FSD 326

 

Fashion Communication

(Practical)

 

The students will be able to –

 

CO 80 Examine and analyze use of varied media for communication and promotion

CO 81 Design graphics in terms of typography and logo, for a retail set up

CO 82 Create floor lay out plans and window display for a retail set up

CO 83 Develop media report for print, electronic and digital media

CO 84 Apply the skills of oral, written and visual communication.

Approach in teaching:

Demonstrations and discussion.

 

Learning Activities for the students: Self-learning assignments, Preparation activities including online readings, independent research, reflections on tasks and practical activities.

Assessment task will include Class test, Semester end examinations, student’s presentations and assignments.

 

Assessment task require students to present work in progress for weekly feedback and constructive criticism.

 

Unit I: 
Course Content:

I: Business Letter                                                                                       18 hrs

  • Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquire, collection letters

II: Fashion Journalism                                                                               14 hrs

  • Basic of Fashion Journalism-Fashion Articles
  • Writing about fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows

III: Communication design                                                                       16 hrs

  • Logo & Taglines
  • Instagram Blogs
  • Envelopes & Invitation cards
  • Pamphlet, leaflets & flashcards
  • Shopping bags
  • Banner
  • Promotional Ad-campaign for magazines

IV: Visual Merchandising                                                                          12 hrs

  • Display props, fixtures, mannequins, floral, signage & graphics.

 

Essential Readings: 
  • Pal Rajender and Korlahalli J.J., (2011). Essentials of Business Communications. Sultan Chand and Sons.
  • Lesikar, Raymond V. & Pettit, John,Basic Business communication, McGraw-Hill Education.
  • Taylor, Shirley., (2005). Communication for Business: A Practical Approach, Pearson Longman Publication.
  • Gerson, S. & Gerson, M., (2001). Technical Writing Process and Product, Pearson Education, New Delhi.
  • Farbey, A.D. How to Produce Successful Advertising. Kogan Page India Pvt Ltd.
  • Pal Rajendra, & Korlahalli J.S., (2011). Essentials of Business Communication, Sultan Chand & Sons, Educational Publishers, New Delhi.
  • Rayudu, C. S., (2011). Media and communication Management, Himalaya publishing house.
  • Raghavendra, Meera N., (2009). Feature Writing. PHI Learning Private Ltd. New Delhi.
  • Theaker A., (2004). The Public Relations Handbook, (2nd edition). Routledge & Kegan Paul.
  • Raman, Usha, (2009). Writing for the media. Oxford University Press.

 

Academic Year: 
2020-21
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