Fashion Communication (Practical)

Paper Code: 
FSD 326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. To familiarize students with various methods of business communication.
  2. To understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact.
  3. To encourage students to evaluate the role of creativity in advertising and assess creative strategies.

Course Outcomes (COs):

Courses

Learning outcomes (at course level)

Learning

and

teaching

strategies

Assessment Strategies

Course Code

Course Title

 

FSD 326

 

Fashion Communication (Practical)

The students will be able to –

CO 115 Examine and analyze use of varied media for communication and promotion

CO 116 Design graphics in terms of typography and logo, for a retail set up

CO 117 Create floor lay out plans and window display for a retail set up

CO 118 Develop media report for print, electronic and digital media

CO 119 Apply the skills of oral and written communication.

CO120 Plan and organise theme based Visual merchandising.

Approach in teaching:

Demonstrations and discussion.

Learning Activities for the students: Self- learning assignments, Preparation activities including online readings, independent research, reflections on tasks and practical activities such as Mock interviews, Group discussion.

Assessment task

will include Class test, Semester end examinations, student’s presentations and assignments.

 

Assessment task require students to present work in progress for

weekly feedback

and constructive

criticism.

 

CONTENT

 Verbal Communication                                                                  18 hrs

  • Business Letters (Types, Essentials and Layout) Letter of Enquiry, Letter of Quotation, Letter of Orders, Letter of Trade Reference, Circular Letters, Letter of Complaint and Adjustments, Sales Letter, Credit Letters and Status Inquire, Collection Letters
  • Curriculum Vitae Writing
  • Mock Interviews

 Fashion Journalism                                                                        14 hrs

  • Basic of Fashion Journalism-Fashion Articles
  • Writing about latest fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows

Communication design                                                                    16 hrs

  • Logo & Taglines
  • Instagram Blogs
  • Envelopes & Invitation cards
  • Pamphlet, leaflets & flashcards
  • Shopping bags
  • Banner
  • Promotional Ad-campaign for magazines
  • Portfolio Development

 

Visual Merchandising                                                                      12 hrs

  • Display props, fixtures, mannequins, floral, signage & graphics.

 

 

Examination Scheme

Continuous Assessment

Distribution of Marks (Practical Record/ Submission)

Semester End Exam

Component

Marks

Component

Marks

Component

Marks

Practical Record

20

Business Letter

05

Submission

20

Test

05

Fashion Journalism

05

Written Communication

20

 

Attendance

 

05

Communication design

05

Fashion Journalism

15

Visual Merchandising

05

Communication Design

15

Total

30

Total

20

Total

70

 

 

Essential Readings: 
  • Pal Rajender and Korlahalli J.J., (2011). Essentials of Business Communications. Sultan Chand and Sons.
  • Lesikar, Raymond V. & Pettit, John,Basic Business communication, McGraw-Hill Education.
  • Taylor, Shirley., (2005). Communication for Business: A Practical Approach, Pearson Longman Publication.
  • Gerson, S. & Gerson, M., (2001). Technical Writing Process and Product, Pearson Education, New Delhi.
  • Farbey, A.D. How to Produce Successful Advertising. Kogan Page India Pvt Ltd.
  • Pal Rajendra, &Korlahalli J.S., (2011). Essentials of Business Communication, Sultan Chand & Sons, Educational Publishers, New Delhi.
  • Rayudu, C. S., (2011). Media and communication Management, Himalaya publishing house.
  • Raghavendra, Meera N., (2009). Feature Writing. PHI Learning Private Ltd. New Delhi.
  • Theaker A., (2004). The Public Relations Handbook, (2nd edition). Routledge & Kegan Paul.
  • Raman, Usha, (2009). Writing for the media. Oxford University Press.

 

References: 

 

Academic Year: 
2022-23
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