Coming soon
Fashion Communication (Practical)
This course aims to familiarize students with various methods of business communication, including technological advances and emerging platforms that are changing the way brands and consumers interact. It also encourages students to evaluate the role of creativity in advertising and assess creative strategies.
CO 105 Assess and appraise the skills of oral and written communication and develop media report for print, electronic as well as digital media
CO 106 Create and design graphics in terms of typography and logo, for a retail set up
CO 107 Develop a theme based Visual merchandising set up and create floor lay out plans for window display in a retail.
CO 108 Compile comprehensive practical record and submission related to developed designs
CO 109 Cultivate verbal communication skills to converse effectively with examiners.
CO 110 Contribute effectively in course-specific interaction
CONTENT
Business Letter (18 Hours)
- Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquire, collection letters
- Curriculum Vitae writing
Fashion Journalism (14 Hours)
- Basic of Fashion Journalism-Fashion Articles
- Writing about latest fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows
Communication design (16 Hours)
- Logo & Taglines
- Instagram Blogs
- Envelopes & Invitation cards
- Pamphlet, leaflets & flashcards
- Shopping bags
- Banner
- Promotional Ad-campaign for magazines
- Portfolio Development
Visual Merchandising (12 Hours)
- Display props, fixtures, mannequins, floral, signage & graphics.
- Pal Rajender and Korlahalli J.J., (2011). Essentials of Business Communications. Sultan Chand and Sons.
- Lesikar, Raymond V. & Pettit, John,Basic Business communication, McGraw-Hill Education.
- Taylor, Shirley., (2005). Communication for Business: A Practical Approach, Pearson Longman Publication.
- Gerson, S. & Gerson, M., (2001). Technical Writing Process and Product, Pearson Education, New Delhi.
- Farbey, A.D. How to Produce Successful Advertising. Kogan Page India Pvt Ltd.
- Pal Rajendra, &Korlahalli J.S., (2011). Essentials of Business Communication, Sultan Chand & Sons, Educational Publishers, New Delhi.
Suggested Readings:
- Rayudu, C. S., (2011). Media and communication Management, Himalaya publishing house.
- Raghavendra, Meera N., (2009). Feature Writing. PHI Learning Private Ltd. New Delhi.
- Theaker A., (2004). The Public Relations Handbook, (2nd edition). Routledge & Kegan Paul.
- Raman, Usha, (2009). Writing for the media. Oxford University Press.
E-Resources:
- https://www.researchgate.net/publication/344940282_Editorial_Fashion_communication_Between_tradition_and_digital_transformation
- https://www.researchgate.net/publication/339659002_Fashion_Communication_Research_A_way_ahead
- https://www.slideshare.net/importerss/business-letter-15660548
- https://www.masterclass.com/articles/how-to-write-articles-for-magazines
- https://www.slideshare.net/varshasekhani/fashion-design-portfolio-78754403
Suggested Journals:
- https://www.emerald.com/products/journals/journals.htm
- http://nopr.niscair.res.in/handle/123456789/19200
Examination Scheme
|
Continuous Assessment |
Distribution of Marks (Practical Record/ Submission) |
Semester End Exam |
|||
|---|---|---|---|---|---|
|
Component |
Marks |
Component |
Marks |
Component |
Marks |
|
Practical Record |
20 |
Business Letter |
05 |
Submission |
20 |
|
Test |
05 |
Fashion Journalism |
05 |
Written Communication |
20 |
|
Attendance |
05 |
Communication design |
05 |
Fashion Journalism |
15 |
|
Visual Merchandising |
05 |
Visual Merchandising |
15 |
||
|
Total |
30 |
Total |
20 |
Total |
70 |
