FASHION ENTREPRENEURSHIP (THEORY)

Paper Code: 
MFT-422
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To enhance entrepreneurial skills.
  2. To develop an understanding of governments role in entrepreneurship.

 

12.00
Unit I: 
Unit I
  • Entrepreneurship: concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Barriers in Entrepreneurship: Economic and non-economic

 

12.00
Unit II: 
Unit II
  • Institutional Support for new ventures:
    • Support organizations-State level –RFC,RIICO,DIC
    • Financial organizations-IFCI, IDBI, SIDBI and other  Banks

 

12.00
Unit III: 
Unit III
  • Role of government in Entrepreneurial development: government incentives, subsidy and assistance

 

12.00
Unit IV: 
UNIT IV
  • Project organization structures –Functional, matrix and others
  • Project Manager-Selection and training of project manager, roles and responsibilities

 

12.00
Unit V: 
Unit V
  • Promotion of a new venture: search for a business idea, preparation of plan, analysis of entrepreneurial opportunities, assessing the impact of opportunities and threats
  • Introduction to Project management
  • Preparation of DPR (detailed project report)

 

Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand & company pvt ltd , New Delhi 1999
  2. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
  3. Sudha  G.S., Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi, 2014-15
  4. Mathew, M. J., Business Organisation, Sheel sons, University book house (P), Jaipur, 2009
  5. Veerabhadrappa Havinal, Management and Entrepreneurship, New age international publisher new Delhi, 2009

 

References: 
  1. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005
  1. Holt David H., Entrepreneurship: New Venture Creation, 1998
  2. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012
  3. P. Narayana Reddy, Entrepreneurship Text and Cases, Cengage learning India pvt. Ltd, 2010
  4. Anitha, H.S., Entrepreneurship Development: Role of commercial banks, Mangaldeep Publications, Jaipur, 2003
  5. Molissa G. Carr and Lisa Hopkins Newell, Fashion Entrepreneurship : The Plan, The Product, The Process, Bloombury Publishing, Fairchild Books, New York

 

Academic Year: 
2017-18
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