Fashion Entrepreneurship (Theory)

Paper Code: 
FSD 422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students-

  • To enhance entrepreneurial skills
  • To develop an understanding of the government's role in entrepreneurship
  • To impart the experience in responding to market opportunities with creative and innovative products 

Course Outcomes (COs):

Courses

Learning outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

FSD 422

 

Fashion Entrepreneurship (Theory)

The students will be able to –

 CO 139Identify the key risks and effective processes in bringing different types of products or services to market

CO 140Construct awareness and deliberately practice the skills necessary to increase confidence.

CO 141Createawareness on the various financial institutions available to support entrepreneurial development

CO 142Evaluate the role of Government in entrepreneurial development.

CO 143 Gain awareness on the various programmes available to strengthen entrepreneurial qualities.

CO 144Create plans forpromotion of new ventures for entrepreneurs.

Approach in teaching: Interactive Lectures, Group Discussions, Powerpoint presentations, Video Tutorials, Guest lectures by industry experts.

 

Learning Activities for the students :Self- learning assignments, Effective questions, case studies Industry Visits, Quizzes, reports and presentations, individually and/or in groups

Assessment task will include Class test on the topics, Semester end examinations, quiz, Visit report,

student’s presentations and assignments.

 

12.00
Unit I: 
Entrepreneurship
  • Concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
    Barriers in Entrepreneurship: Economic and non-economic

 

12.00
Unit II: 
Institutional Support for new ventures
  • Support organizations-State level –RFC, RIICO, DIC
  • Financial organizations-IFCI, IDBI, SIDBI, SIDO, NSIC
  • Sources of financing- Short term & Long-term Financing

 

12.00
Unit III: 
Role of Government in Entrepreneurial Development
  • Government incentives, Subsidy and Assistance
  • Government Role in the form of Assistance and Incentives
  • Women Entrepreneurship and Assistance available in fashion industry

 

12.00
Unit IV: 
Entrepreneurship Development Programmes (EPDs)
  • Meaning, Needs and Objectives of EPDs
  • Entrepreneurship Development Programmes in India: A Historic perspective
  • Problems of EPDs

 

12.00
Unit V: 
Promotion of a New Venture
  • Search for a business idea, Preparation of plan, Analysis of Entrepreneurial opportunities, Assessing the impact of opportunities and threats
  • Introduction to Project management, Project organization structures –Functional, matrix and others
  • Preparation of DPR (detailed project report)

 

Essential Readings: 

Suggested Text Books:

  • Sudha G.S., (2012). Fundamentals of Entrepreneurship. R.B.D. Publications, New Delhi.
  • Taneja, S., (2014). Entrepreneur Development. Himalaya Publishing House.
  • Khanka S. S., (2012). Entrepreneurship Development, Sultan Chand & company Pvt ltd, New Delhi.
  • Sudha G.S., (2015). Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi.
  • Burke S., (2013). Fashion Entrepreneur: Starting Your Own Fashion Business (2ndEdition) Burke publishing.
  • Mathew, M. J., (2000). Business Organisation, Sheel sons, University book house (P), Jaipur.
  • Keshari M.S., (2015). Fundamentals of Entrepreneurship, PHI Publishers.
  • Holt David H., (1992). Entrepreneurship: New Venture Creation. Prentice Hall.

Suggested Reference Books:

  • Narayana P. Reddy, (2010). Entrepreneurship Text and Cases, Cengage learning India Pvt. Ltd.
  • Anitha, H.S., (2003). Entrepreneurship Development: Role of commercial banks. Mangaldeep Publications, Jaipur.
  • Carr, M.G. & Newell, L.H., (2014). Fashion Entrepreneurship: The Plan, The Product, The Process. Bloomsbury Publishing, Fairchild Books, New York

E-Resources:

 

References: 

Reference Journals:

 

Academic Year: 
2023-24
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