Fashion Marketing Project (Practical)

Paper Code: 
24CFSD402
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to gain knowledge in fashion marketing, market research, and data analysis to assess modern fashion brands and trends. Improve report writing and data interpretation skills using marketing research tools.

 

 

Course Outcomes: 

Course

Course outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

Course Title

 

 

 

 

24CFSD402

 

 

 

 

 

 

 

 

 

Fashion Marketing Project (Practical)

 

 

 

CO.123 Compile comprehensive practical record and submission related to fashion marketing

CO.124 Cultivate verbal communication skills to converse effectively with examiners.

CO.125 Generate a visual presentation based on the textiles of India.

CO.126 Contribute effectively course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Informative videos

 

Learning activities for the students: Report writing, Self-learning assignments, and visual presentation

Assessment tasks will include Class Test on the topics, Semester end examinations, Student presentations

 

 

 

CONTENTS

Exploration and analysis of fashion products, consumers and marketplace, Application of basic marketing tools to evaluate the strategies of fashion companies

  • Choose any one apparel brand and prepare a report using primary data the following:
  • Product Line
  • Market Segmentation
  • Promotion Tools

(28 Hours)

 

  • Steps to be undertaken for marketing project
  • Identify outlets 
  • Collect data through Survey (Questionnaire/ Interview schedule/ Observation)
  •  Prepare a Report and power point presentation

(32 Hours)

 

 

 

Essential Readings: 

Essential Readings:

  1. Easey, Mike, Fashion Marketing, Blackwell Science Ltd, London 1995.
  2. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
  3. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
  4. Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
  5. Stephens, Frings Gini, Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey, 2008.
  6. Green, Wood, Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.

Suggested Readings:

  1. Costantino. Maria (1998), Fashion Marketing and PR, Fashion files, Batsford Ltd., Londo.
  2. Posner (2011), Marketing Fashion, lavrence K. London
  3. Donnellan John (1999), Merchandise buying & management, Fairchild publication, New York.
  4. Krishnakumar, M. (2010), Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh.
  5. R.C. Bhatia (2003), Marketing communication and advertising, Galgotia Publishing Company, New Delhi.

 

References: 

E-Resources:

  1. http://htbiblio.yolasite.com/resources/Fashion%20Marketing.pdf
  2. https://www.researchgate.net/publication/339176318_Young_Consumers'_Fash...

Journals:

  1. Journal of Fashion Marketing and Management  
  2. https://www.scitechnol.com/scholarly/fashion-marketing-journals-articles...

Examination Scheme

Continuous Assessment

Semester End Exam

Component

Marks

Component

Marks

Student Teacher Interaction

10

Report

40

Presentation

15

                          CA Test

Viva Voce

15

Report

10

Presentation

5

Viva Voce

5

Total

30

Total

70

 

Academic Year: 
2024-25
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