Fashion Marketing (Theory)

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FSD 331

Fashion Marketing

CO1 Explain the concept of  marketing process and marketing environment

CO2 Develop  an understanding of marketing mix

CO3 Recognize the functions and application of pricing the fashion merchandise

CO4 Explain the process of physical distribution in fashion industry

CO5 Develop fashion promotion strategies in real industry situation

Approach in teaching:

Interactive Lectures,  Power point presentation, Group discussion and survey exercises  ,  Tutorials

Learning activities for the students:

Self-learning assignments, Effective questions, Topic presentation, Giving tasks

Class test, Quiz, Students presentation, Market visit report ,Group discussion and report writing, Semester End Examinations