This course will enable the students-
Courses |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
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Course Code |
Course Title |
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FSD-123 |
Fashion Marketing (Theory) |
The students will be able to – CO 13Demonstrate clear understanding of the marketing concept CO 14Comprehend the concept of consumer behavior and marketing research. CO 15Describe the characteristics and purpose of market segments CO 16Employ product marketing decisions based on product life cycle CO 17Analyze Promotion and Distribution Channels CO 18Apply 4Ps to effectively enhance marketing of products |
Approach in teaching Interactive Lectures, Group Discussions, Power point presentations, Video Tutorials, Guest lectures by industry experts, Industry Visits
Learning Activities for the students Self-learning assignments, Effective questions, presentation and Industry Visits |
Assessment task will include Class test on the topics, Semester end examinations, quiz, Visit report, student’s presentations and assignments. |
Suggested Reference Books:
E-Resources: