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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

FASHION MEDIA & COMMUNICATION (PRACTICAL) | Fashion & Textiles

FASHION MEDIA & COMMUNICATION (PRACTICAL)

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Paper Code: 
DFSD 602 B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To enable the students to critically appreciate and understand the intricacies of fashion industry.        

2. To impart skills of communication comprising of visualization ad illustration.

 

Unit I: 
COURSE CONTENT
  • Oral presentation:                                                                         07 hrs

 Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion                                                       

 

  • Business letters                                                                             07 hrs

Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations.                           

 

  • Interviews:                                                                                           06 hrs

       Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal.                                                                                                                        

 

  • Meetings:                                                                                            06 hrs

      Meetings, features/problems, notice and agenda preparation, minute’s documentation.                                                                                                                                     

 

  • Visual communication:                                                                   08 hrs

     Planning, Recording and reporting of:

  • Visual merchandising and display
  • fashion photographs
  • fashion shows and multimedia

 

  • Communication in practice:                                                            06 hrs

       Scripting shows, conducting interviews of designer’s, reporting events for fashion shows, fashion critics,

 

  • Introduction to preparing short films and audio visuals                                   08 hrs
    • Textile   craft
    • Designers work
    • Event related to the field

 

 

  • Designing & Developing messages/ advertisement for Fashion   07 hrs
  • E-mails
  • SMS
  • Local News Paper
  • Local T.V.
  • Billboards & Hoardings
  • Blogs or Web-Pages

 

  • Visit to media agency                                                                              05 hrs

 

Essential Readings: 
  1. Kotler P. Marketing Management, Pearson Education, New Delhi 2007
  2. Gerson S Gerson M, Technical Writing Process and Product, Pearson Education, New Delhi 2001.
  3. Thakurta Paranjoy, Media Ethics: Truth Fairness and Objectivity, Oxford University Press 2009.
  4. Kumar A. The Encyclopedia of Mass Media and Communication, A Bell & Howell company, 2001.
  5. Farbey,  A.D., How to Produce Successful Advertising, Kogan Page India Pvt Ltd 
  6. Jetwaney., J. N., (1999): Advertising, Phoenix Publishing House Pvt Ltd.

 

References: 

1.  Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009.

2.  Theaker A, The Public Relations Handbook, Routledge & Kegan Paul     2001.

3. Roundy., N. and Mair, D. (1985): Strategies for Technical   Communication, Little Brown and    Company, Boston, Toranto

Academic Year: 
2018-19
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