Coming soon
Fashion Media & Communication (Practical)
This course will enable the students to
- Critically appreciate and understand the intricacies of fashion industry.
- Impart skills of communication comprising of visualization and illustration.
Course Outcomes (COs):
|
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
|
COURSE CODE |
Course Title |
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|
DFSD 602B |
Fashion Media And Communication (Practical) |
The Students will be able to: CO.269 Comprehend trend analysis of apparel and accessories CO.270 Illustrate graphics in terms of typography and logo, for a retail set up CO.271 Create floor lay out plans and window display for a retail set up CO.272 Develop media report for print, electronic and digital media |
Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos Learning activities for the students: Self-learning assignments, Report writing and presentation through chart/poster/ power point presentation |
Class test, Semester end examinations, Quiz, Presentation |
Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion |
08 hrs |
Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations. |
12 hrs |
Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal, interview questions for designers |
10 hrs |
Designing & Developing messages/ advertisement for Fashion
|
16hrs |
Scripting shows, reporting events for fashion shows
|
06 hrs
|
|
08 hrs |
Examination Scheme
|
Continuous Assessment |
Marks Distribution (Practical Record/Submission) |
Semester End Examination |
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|
Component |
Marks |
Component |
Marks |
Component |
Marks |
|
Submission |
20 |
Oral Presentation, Business letters |
05 |
Submission |
30 |
|
Test |
05 |
Interviews |
05 |
Business letter, Interviews & Report writing |
20 |
|
Attendance |
05 |
Oral presentation &Visual communication |
15 |
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|
Visual Communication |
05 |
Viva-voce |
05 |
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|
Communication in Practice |
05 |
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|
Total |
30 |
Total |
20 |
Total |
70 |
- Beck A., Bennett P. Wall P.(2002), A S communication studies: The Essential Introduction, Routledge; 1 edition
- Gerson S Gerson M (2001), Technical Writing Process and Product, Pearson Education, New Delhi.
- Thakurta Paranjoy (2009), Media Ethics: Truth Fairness and Objectivity, Oxford University Press.
- Rao M. (2009), Feature Writing, PHI Learning Private Ltd. New Delhi,.
- Theaker A (2001), The Public Relations, Handbook, Routledge & Kegan Paul.
