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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

FASHION MEDIA & COMMUNICATION (THEORY) | Fashion & Textiles

FASHION MEDIA & COMMUNICATION (THEORY)

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Paper Code: 
DFSD 601 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To enable the students to critically appreciate and understand the intricacies of fashion industry.
  2. To impart skills of communication comprising of visualization ad illustration.

 

12.00
Unit I: 
One way and two way communication
  • Essential of good Communication,
  • Methods of Communication, Types of Communication,
  • Barriers of Communication

 

12.00
Unit II: 
Fashion and the communication process
  • Theories of fashion adoption need for promotion of fashion
  • Need for the communication process and communication through different media.

 

12.00
Unit III: 
Written communication
  • Fashion writing
  • creative writing
  • business letters 
  • reporting features
  • editing and printing techniques
  • image management and advertising
  • Public relation, press laws and media ethics

 

12.00
Unit IV: 
Visual communication
  • Visual merchandising and display
  • fashion photographs
  • fashion shows 
  • Multimedia.

 

12.00
Unit V: 
Communication in practice
  • Scripting shows,
  • conducting interview and reporting events
  • fashion critics,
  • Planning Public Relations campaigns,
  • Formulating case studies
  • Designing catalogues ad brochure
  • Layout for stands in exhibition
  • Visualization of décor ambience, introduction to preparing short films and audio visuals, choreography of fashion event. 

 

Essential Readings: 
  1. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall,  New Delhi 1998.
  2. Rayudu, C. S., Media and communication Management, Himalaya publishing house, 1998.
  3. Sharam, Diwakar, Mass communication theory and practice in the 21st century, deep and deep publications, 2004.
  4. Gupta, C. B, Basic business communication, Sultan Chand & Sons, New Delhi.
  5. Mathew, M. J. Business communication, RBSA Publishers, 2011.
  6. Mathur, Navin, Management Gurus: idea and insights, National Publishing House, New Delhi, 2004.
  7. Raman, Usha, Writing for the media, Oxford University Press, 2009.
  8. Pradhan, Swapna, Retailing management: Text & Cases, 3rd ed., Tata McGraw-Hill Education, 2009.
  9. Rajendra Pal & Korlahalli. J. S., Essential of business communication, Sultan Chand & Sons, 2011.

 

References: 
  1. Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009.
  2.   Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001.
  3.   Meera, R., Feature Writing PHI Learning Private Ltd. New Delhi, 2009
  4.    Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001
  5.   Sharam, Diwakar., Mass communication theory and practice in the 21st century, deep and deep publications, 2004.
  6.   Matharu, Gurmit, What is Fashion Design?, Rotovision SA, Switzerland, 2010.

 

Academic Year: 
2018-19
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