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Fashion Media & Communication (Theory)
Paper Code:
DFSD 601B
Credits:
2
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
This course will enable the students to
- Understand the details of fashion industry.
- Impart skills of communication comprising of visualization ad illustration.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies
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Paper Code |
Course Title |
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DFSD 601B |
Fashion Media And Communication (Theory) |
The Students will be able to:
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Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos Learning activities for the students: Self-learning assignments, Effective questions, presentations, Field trips |
Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments
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12.00
Unit I:
Communication
- Essential of good Communication
- Methods of Communication
- Types of Communication
- Barriers of Communication
12.00
Unit II:
Media and communication process
- Media Choice
- Message Development
- Message Strategies: Cognitive, Affective, Conative and Brand
- Digital Communication: Facebook, Twitter, Instagram, LinkedIn, Websites, E-mail
- Campaign Development
- Case study of communication process: Shopper’s Stop, Fab India, H&M and M&S
12.00
Unit III:
Written communication
- Fashion writing
- Creative writing
- Business letters
- Reporting features
- Editing and printing techniques
- Image management and advertising
- Public relation, press laws and media ethics
12.00
Unit IV:
Visual communication
- Visual merchandising and display
- Fashion photographs
- Fashion shows
- Multimedia.
12.00
Unit V:
Communication in practice
- Scripting shows
- Conducting interview and reporting events
- Fashion critics
- Planning Public Relations campaigns
- Formulating case studies
- Designing catalogues and brochure
- Layout for stands in exhibition
- Visualization of décor ambience, introduction to preparing short films and audio visuals, choreography of fashion event.
Essential Readings:
Suggested Text Books:
- Kotler,P. 1998), Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall, New Delhi.
- Masterman, G. and Wood, H. E.( 2006), Innovative Marketing Communications, Routledge Taylor & Francis Group, New York,.
- Rayudu, C. S. (1998), Media and communication Management, Himalaya publishing house,.
- Sharam, Diwakar (2004), Mass communication theory and practice in the 21st century, deep and deep publications,.
- Mathew, M. J (2011), Business communication, RBSA Publishers,.
- Mathur, Navin (2004), Management Gurus: idea and insights, National Publishing House, New Delhi,.
Suggested Reference Books:
- Pradhan Swapna (2009), Retailing management: Text & Cases, 3rd ed., Tata McGraw-Hill Education.
- Swanson.K. & Everett. J. (2015) Promotion in the Merchandising Environment 3rd Edition Fairchild Books.
- Rajendra Pal & Korlahalli. J. S. (2011), Essential of business communication, Sultan Chand & Sons.
- Rao M. (2009), Feature Writing PHI Learning Private Ltd. New Delhi.
- Theaker A (2001), The Public Relations Handbook, Routledge & Kegan Paul.
- Sharam, Diwakar. (2004), Mass communication theory and practice in the 21st century, deep and deep publications.
References:
Academic Year:
