FASHION MERCHANDISING AND RETAILING (PRACTICAL)

Paper Code: 
DFSD 504B
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To understand the role of merchandiser for carrying activities related to designing,   production & marketing
  2. To make them familiar with day to day operations in a retail store
  3. To give students a clear understanding of different retail formats
Unit I: 
Course Content:
  • Calendar                                                                                        06 hrs   
  • Marketing Calendar
  • Merchandising/Line Plan Calendar
  • Time and Action Calendar

 

  • Develop an apparel product line                                               40 hrs
  • Line Plan: Market Research, Trend Analysis and Data Mining
  • Styling Concepts: Color and Fabric Research
  • Fabric Selection and Sourcing
  • Sketch Silhouettes
  • Style Boards
  • Prototyping
  • Techpack
  • Construction Detail Sheet
  • Size Specifications
  • Quality Assurance
  • Costing             
  • Adoption: Present line review                                              
  • Develop one garment                   
  • Report                                                                                                  06 hrs
  • Students are required to visit any apparel retail outlet for preparing report on day to day operations of various aspects of a store

 

  • Case Study                                                                                      08 hrs
  • Prepare a document of different brands based on the following retail formats
  • Merchandise Selection: Specialty Store/ Department Store/ Super Specialist/ Niche Specialist/ Category Killers
  • Pricing: Discount Store/ Super Store/ Off-Price Retailing Store
  • Operations: Chain Store/ Contractual/ Warehouse
  • Convenience: Vendor Retailing/ Direct Selling
  • Direct Marketing: Direct Mail/ Mail Order/ Direct Response
Essential Readings: 
  1. Rosenau, Jeremy. A, & Wilson David, Apparel Merchandsing- The line Starts Here, Fairchild Publications, New York 2006.
  2. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw Hill 1985.
  3. Stephens, Gini, Frings, Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey, 1999.
  4. Jackson, Tim & Shaw, David, Fashion buying and merchandising management, Palgrave Macmillan publisher, London, 2008.
  5. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.

 

References: 

 

  1. Levy, Michael,  Retailing Management, Tata Mc Graw Hill, 2008
  2. Krishnakumar, M., Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh, 2010.
Academic Year: 
2019-20
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