FASHION MERCHANDISING AND RETAILING (PRACTICAL)

Paper Code: 
DFSD 504B
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

      1. To understand the role of merchandiser for carrying activities related to designing,   production & marketing

 

Unit I: 
Course Content:

Study of fashion markets and its segments to understand the production line and merchandising process.                                                         60 hrs

  • Understanding working sketches                                              
  • Spec sheet                                                                                                  
  • Planning a merchandising calendar for a client                                                                       
  • Preparation of a production line                                                             
  • Sourcing of raw materials.
  • Sampling Garment analysis                                                                        
  • Costing – construction of garments                                                           
  • Communication with clients.                                                               
  • Inventory management\

 

Essential Readings: 
  1. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw Hill 1985.
  2. Easey, Mike., Fashion Marketing, Blackwell Science Ltd, London 1995.
  3. Stephens, Gini, Frings, Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey, 1999.
  4. Jackson, Tim & Shaw, David, Fashion buying and merchandising management, Palgrave Macmillan publisher, London, 2008.
  5. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.

 

References: 
  1. Levy, Michael,  Retailing Management, Tata Mc Graw Hill, 2008
  2. Krishnakumar, M., Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh, 2010.

 

Academic Year: 
2017-18
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