Fashion Merchandising (Practical)

Paper Code: 
25DFSD 502B
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the role of merchandiser for carrying activities related to designing, production & marketing
  2. Make them familiar with day to day operations in a retail store
  3. Give a clear understanding of different retail formats 
Course Outcomes: 

CO.122 Create costing and techpack for apparel line according to the industry. 

CO.123 Design and develop sketches to interpret the concept related to apparel production process.

CO.124 Compile comprehensive practical record and submission related Fashion merchandising and cultivate verbal communication skills to converse effectively with examiners.

CO.125 Contribute effectively course-specific interaction

Contents

           

  • Calendar                                            
  • Marketing Calendar
  • Merchandising/Line Plan Calendar
  • Time and Action Calendar

(12 Hours)
  • Develop an apparel product line      
  • Line Plan: Market Research, Trend Analysis and Data Mining
  • Styling Concepts: Colour and Fabric Research
  • Fabric Selection and Sourcing
  • Sketch Silhouettes
  • Style Boards
  • Prototyping
  • Techpack
  • Construction Detail Sheet
  • Size Specifications
  • Quality Assurance
  • Costing             
  • Adoption: line review                                               
  • Develop one garment                   

(70 Hours)
  • Report                                                                                   
  • Students are required to visit any apparel retail outlet for preparing report on day-to-day operations of various aspects of a store

(08 Hours)

 

Essential Readings: 
  • Rosenau, Jeremy. A, & Wilson David (2006), Apparel Merchandsing- The line Starts Here, Fairchild Publications, New York.
  • Stephens, Gini, Frings (1999), Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey,.
  • Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.
References: 

Suggested Readings:

·        Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books

·        Jackson, Tim & Shaw, David (2008), Fashion buying and merchandising management, Palgrave Macmillan publisher, London,.

·        Levy, Michael (2008), Retailing Management, Tata Mc Graw Hill.

·        Krishnakumar, M. (2010), Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh.

 

E-Resources:

·        https://www.slideshare.net/NAGASUNDARISENTHILKU/fashion-merchandising-197033845

·        https://www.slideshare.net/DharmendraKumar344/fashion-a-merchandising

·        https://textilelearner.net/fashion-retailing-is-a-tool-of-fashion-merchandising/#:~:text=Fashion%20Retailing%20is%20the%20link,the%20country%20their%20own%20brands.

Examination Scheme

 

Continuous Assessment

Marks Distribution(Practical Record/ Submission)

Semester End Examination

Component

Marks

Component

Marks

Component

Marks

Portfolio

Submission

20

Sketch

Silhouettes

05

Portfolio & Product

Submission

30

Test

05

Style Board

05

Costing &

Tec pack

20

Attendance

05

Prototype

05

Sketch Silhouettes

10

Tech Pack

05

Viva Voce

10

Total

30

Total

20

Total

70

 

Academic Year: 
2025-26
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