Fashion Merchandising Practical (Practical)

Paper Code: 
24DFSD504B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Courses

Course outcomes

(at course level)

 

Learning and teaching strategies

Assessment Strategies

 

COURSE CODE

Course Title

24DFSD504B

 

 

Fashion Merchandising Practical

(Practical)

 

 

CO.221 Create costing and techpack for apparel line according to the industry.

CO.222 Design and develop sketches to interpret the concept related to apparel production process.

CO.223 Compile comprehensive practical record and submission related Fashion merchandising

CO.224 Cultivate verbal communication skills to converse effectively with examiners.

CO.225 Contribute effectively course-specific interaction

Approach in teaching:

Demonstrations, Interactive Lectures, Discussion, Informative videos

 

Learning activities for the students:

Self-learning assignments,

Forecasting board, market survey report, design sheets merchandise calendar, case study according to selective product and garment development.

Assessment tasks will include Test / classroom work, samples, products and survey reports

 

Course Outcomes: 

Contents        

 

  • Calendar                                            
  • Marketing Calendar
  • Merchandising/Line Plan Calendar
  • Time and Action Calendar

(12 Hours)
  • Develop an apparel product line      
  • Line Plan: Market Research, Trend Analysis and Data Mining
  • Styling Concepts: Color and Fabric Research
  • Fabric Selection and Sourcing
  • Sketch Silhouettes
  • Style Boards
  • Prototyping
  • Techpack
  • Construction Detail Sheet
  • Size Specifications
  • Quality Assurance
  • Costing            
  • Adoption: line review                                              
  • Develop one garment                   

(40 Hours)
  • Report                                                                                    
  • Students are required to visit any apparel retail outlet for preparing report on day-to-day operations of various aspects of a store

(08 Hours)

 

Essential Readings: 

Essential Readings:

  1. Rosenau, Jeremy. A, & Wilson David (2006), Apparel Merchandsing- The line Starts Here, Fairchild Publications, New York.
  2. Stephens, Gini, Frings (1999), Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey,.
  3. Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.

Suggested Readings:

  1. Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books
  2. Jackson, Tim & Shaw, David (2008), Fashion buying and merchandising management, Palgrave Macmillan publisher, London,.
  3. Levy, Michael (2008), Retailing Management, Tata Mc Graw Hill.
  4. Krishnakumar, M. (2010), Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh.

 

References: 

 

E-Resources:

  1. https://www.slideshare.net/NAGASUNDARISENTHILKU/fashion-merchandising-19...
  2. https://www.slideshare.net/DharmendraKumar344/fashion-a-merchandising
  3. https://textilelearner.net/fashion-retailing-is-a-tool-of-fashion-mercha....

Examination Scheme

Continuous Assessment

Marks Distribution(Practical Record/ Submission)

Semester End Examination

Component

Marks

Component

Marks

Component

Marks

Portfolio

Submission

20

Sketch

Silhouettes

05

Portfolio & Product

Submission

30

Test

05

Style Board

05

Costing &

Techpack

20

Attendance

05

Prototype

05

Sketch Silhouettes

10

Tech Pack

05

Viva Voce

10

Total

30

Total

20

Total

70

 

Academic Year: 
2024-25
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