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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

FASHION MERCHANDISING & RETAILING (PRACTICAL) | Fashion & Textiles

FASHION MERCHANDISING & RETAILING (PRACTICAL)

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Paper Code: 
DFSD 504 B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To understand the role of merchandiser for carrying activities related to designing,   production & marketing

Unit I: 
COURSE CONTENT

Study of fashion markets and its segments to understand the production line and merchandising process.                                                                                                              

  • Understanding working sketches                                              
  • Spec sheet                                                                                                   
  • Planning a merchandising calendar for a client                                                                       
  • Preparation of a production line                                                              
  • Sourcing of raw materials.
  • Sampling Garment analysis                                                                       
  • Costing – construction of garments                                                            
  • Communication with clients.                                                               
  • Inventory management\
Essential Readings: 
  1. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw Hill 1985.
  2. Easey, Mike., Fashion Marketing, Blackwell Science Ltd, London 1995.
  3. Stephens, Gini, Frings, Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey, 1999.
  4. Jackson, Tim & Shaw, David, Fashion buying and merchandising management, Palgrave Macmillan publisher, London, 2008.
  5. Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
References: 
  1. Levy, Michael,  Retailing Management, Tata Mc Graw Hill, 2008
  2. Krishnakumar, M., Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh, 2010.
Academic Year: 
2018-19
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