Coming soon
Fashion Merchandising & Retailing (Practical)
Course Objectives:
This course will enable the students to -
- Understand the role of merchandiser for carrying activities related to designing, production& marketing
- Make them familiar with day to day operations in a retail store
- Give a clear understanding of different retail formats
Course Outcomes (COs):
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Courses |
Learning Outcome (at course level)
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Learning and teaching strategies |
Assessment Strategies
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COURSE CODE |
Course Title |
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DFSD 504B
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Fashion Merchandising And Retailing (Practical)
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The Students will be able to: CO.1 Demonstrate different boards, merchandise calendar use for apparel industry and understanding with fabric selection and colour planning. CO.2 Generate the uses of techpack and its importance's with the practical knowledge. CO.3 Build rapport with local artisans and industry people. CO.4 Analyze the retailing and merchandising with help of case study of chain stores |
Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos
Learning activities for the students: Self-learning assignments, Forecasting board, market survey report, design sheets merchandise calendar, case study according to selective product and garment development. |
Assessment tasks will include Test / classroom work, samples, products and survey reports |
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● Calendar o Marketing Calendar o Merchandising/Line Plan Calendar o Time and Action Calendar |
10 hrs |
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● Develop an apparel product line o Line Plan: Market Research, Trend Analysis and Data Mining o Styling Concepts: Color and Fabric Research o Fabric Selection and Sourcing o Sketch Silhouettes o Style Boards o Prototyping o Techpack ▪ Construction Detail Sheet ▪ Size Specifications ▪ Quality Assurance o Costing o Adoption: line review o Develop one garment |
36 hrs |
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● Report o Students are required to visit any apparel retail outlet for preparing report on day-to-day operations of various aspects of a store |
06 hrs |
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● Case Study through primary data on the topic approved by mentor o Prepare a document of different brands based on the following retail formats ▪ Merchandise Selection: Specialty Store/ Department Store/ Super Specialist/ Niche Specialist/ Category Killers ▪ Pricing: Discount Store/ Super Store/ Off-Price Retailing Store ▪ Operations: Chain Store/ Contractual/ Warehouse ▪ Convenience: Vendor Retailing/ Direct Selling ▪ Direct Marketing: Direct Mail/ Mail Order/ Direct Response |
08 hrs |
Suggested Text Books:
● Rosenau, Jeremy. A, & Wilson David (2006), Apparel Merchandsing- The line Starts Here, Fairchild Publications, New York.
● Stephens, Gini, Frings (1999), Fashion from Concept to Consumers, 6th ed. Prentice Hall, New Jersey,.
● Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.
Suggested Reference Books:
● Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books
● Jackson, Tim & Shaw, David (2008), Fashion buying and merchandising management, Palgrave Macmillan publisher, London,.
● Levy, Michael (2008), Retailing Management, Tata Mc Graw Hill.
● Krishnakumar, M. (2010), Apparel Merchandising: An integrated approach, Abhishek publication, Chandigarh.
E-Resources:
· https://www.slideshare.net/NAGASUNDARISENTHILKU/fashion-merchandising-197033845
· https://www.slideshare.net/DharmendraKumar344/fashion-a-merchandising
Examination Scheme
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Continuous Assessment |
Marks Distribution(Practical Record/ Submission) |
Semester End Examination |
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Component |
Marks |
Component |
Marks |
Component |
Marks |
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Portfolio Submission |
20 |
Sketch Silhouettes |
05 |
Portfolio & Product Submission |
30 |
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Test |
05 |
Style Board |
05 |
Costing & Techpack |
20 |
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Attendance |
05 |
Prototype |
05 |
Sketch Silhouettes |
10 |
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Tech Pack |
05 |
Viva Voce |
10 |
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Total |
30 |
Total |
20 |
Total |
70 |
