Fashion Merchandising (Theory)

Paper Code: 
25DFSD 501B
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Impart knowledge of merchandising in apparel industry.
  2. Develop an insight into the fashion market among the students.
  3. Impart comprehensive knowledge about marketing mix.
Course Outcomes: 

CO.117 Analyze the Apparel Industry and Merchandising Roles

CO.118 Develop Vendor Management Strategies:

CO.119 Plan and Execute Merchandise Strategies:

CO.120 Integrate Sourcing and Costing Strategies

CO.121 Contribute effectively course-specific interaction

9.00
Unit I: 
Introduction to merchandising
• Introduction to the Apparel Industry
• Merchandiser in Apparel Industry
• Role and Responsibilities of a Fashion Merchandiser, Production Merchandiser, Retail Merchandiser
• Evolution of merchandising in apparel industry
• Terminologies and Abbreviations used in merchandising process
 
9.00
Unit II: 
Working with vendor

·   Supplier or vendor management (Vendor selection criteria, Supplier selection process)

·   Types of suppliers for apparel Industry

·   Vendor/supplier evaluation

·  Vendor evaluation method

9.00
Unit III: 
Merchandise planning
  • Introduction to Merchandise Planning
  • Time and Action Plan for Merchandisers
  • Gantt Chart and Network Charts
9.00
Unit IV: 
Sourcing for Merchandising
  •  Introduction, Classifications of Sourcing Process
  • Sourcing Strategies for decision Making, Sourcing process in apparel Industry
  • Factors affecting sourcing process (Lead Time, MOQ, Logistics Facilities, Quality Parameters, Sourcing Costs)
  • Role of Merchandiser in sourcing process
9.00
Unit V: 
Apparel Costing for Merchandiser
  • Introduction, Elements of Costs (Material Cost, Labour Cost, Expenses, Overheads)
  • Factors influencing the costing process
  • Cost Calculation in apparel production department (Cutting department cost, Sewing department costs, Trimming and checking department cost, Packing department costs)
Essential Readings: 
  • R. Rathinamoorthy and R. Surjit (2018), Apparel Merchandising, Woodhead Publishing India Pvt Ltd, New Delhi
  • Rosenau, J. A., Wilson David L. David. ( 2006), Apparel Merchandising-The line starts here, Fairchild publications, New York.
  • Stephens, Frings Gini (2008), Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey.
  • Nirupama, Pundir (2007), Fashion Technology-Today and Tomorrow, Mittal publications, New      Delhi.
References: 

 Suggested Readings:

  • Jackson, Tim & Shaw, David (2008), Fashion buying & merchandising management, Palgrave Macmillan publisher, London.
  • Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.
  • Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books
  • Burns, Leslie. Davis &Bryant.( 2005), The Business of Fashion, Fairchild      Publication, New York.

E-Resources:

Journals:

Academic Year: 
2025-26
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