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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

FASHION MERCHANDISING (THEORY) | Fashion & Textiles

FASHION MERCHANDISING (THEORY)

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Paper Code: 
FSD-321
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To acquaint students with basics of merchandising, concept of sourcing strategies and sales promotion.
  • To assess social, cultural and economic factors and their impact on the global consumer and marketplace.

 

12.00
Unit I: 
Introduction to merchandising
  • Fundamentals of merchandising
  • Responsibilities of the merchandiser
  • Merchandise planning: target markets, market segmentations and marketing research

 

12.00
Unit II: 
Planning and Controlling
  • Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast
  • Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
  • Pricing: pricing strategies, objectives, pricing formula
  • Costing principles and strategies

 

12.00
Unit III: 
Quality control
  • Introduction to Standardization and Quality control in apparel industry    
  • Importance of consumer perception of apparel quality
  • Managing apparel quality through inspection and sampling procedures

 

12.00
Unit IV: 
Sourcing
  • Sourcing strategies: objectives, global sourcing
  • The Role of merchandiser in sourcing, sourcing options
  • Factors in sourcing options, factors in sourcing decision, customer/vendor relationship
  • Domestic and International sourcing process

 

12.00
Unit V: 
Visual Merchandising
  • Concept & Philosophy of Visual Merchandising
  • Functions and Elements of Visual Merchandising
  • Types of Visual Merchandising display: On self, off self and window display
  • Display settings: realistic, environmental, semi realistic and abstract setting
  • Types of Floor plans
  • Display props and fixtures

 

Essential Readings: 
  1. Rosenau, J. A.&Wilson David L., (2006). Apparel Merchandising-The line starts here, (3rd edition). Fairchild publications, New York.
  2. Sachdeva, N., (2018). Fashion: Marketing, Merchandising and buying. Heritage publisher, New Delhi.
  3. Frings, G.S., (2008). Fashion from concept to consumer, (9th edition), Prentice hall publication.
  4. Swapna, P., (2009). Retailing Management: Text & Causes, (2nd& 3rd edition), Tata Mc Graw hill publishing company ltd.
  5. Sherlekar, S.A. (2005). Marketing Management, (13th edition), Global 
  6. Costantino M., (1998). Fashion Marketing and PR, BT Batsford ltd, London.
  7. Ramaswamy, V.S and Namakumari, S. (1995) Marketing Management, Global Perspective Indian Context, (5th edition). McGraw Hill Education (India) Pvt. Ltd.

 

References: 
  1. Stone, Elaine. & Samples, J.A., Fashion Merchandising, (5th edition). McGraw Hill Book Co. New York.
  2. Harold C. & Pomeroy, J., (1993).Fashion Design & Product development. Blackwell Science ltd.
  3. Jeffery, M.& Evans, N., (2011). Costing for the Fashion Industry. Berg, New York.

 

Academic Year: 
2018-19
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