FASHION MERCHANDISING (THEORY)

Paper Code: 
FSD-321
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To acquaint students with basics of merchandising, concept of sourcing strategies and sales promotion.
  • To assess social, cultural and economic factors and their impact on the global consumer and marketplace.

 

12.00
Unit I: 
Introduction to merchandising
  • Fundamentals of merchandising
  • Responsibilities of the merchandiser
  • Merchandise planning: target markets, market segmentations and marketing research

 

12.00
Unit II: 
Planning and Controlling
  • Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast
  • Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
  • Pricing: pricing strategies, objectives, pricing formula
  • Costing principles and strategies

 

12.00
Unit III: 
Quality control
  • Introduction to Standardization and Quality control in apparel industry    
  • Importance of consumer perception of apparel quality
  • Managing apparel quality through inspection and sampling procedures

 

12.00
Unit IV: 
Sourcing
  • Sourcing strategies: objectives, global sourcing
  • The Role of merchandiser in sourcing, sourcing options
  • Factors in sourcing options, factors in sourcing decision, customer/vendor relationship
  • Domestic and International sourcing process

 

12.00
Unit V: 
Visual Merchandising
  • Concept & Philosophy of Visual Merchandising
  • Functions and Elements of Visual Merchandising
  • Types of Visual Merchandising display: On self, off self and window display
  • Display settings: realistic, environmental, semi realistic and abstract setting
  • Types of Floor plans
  • Display props and fixtures

 

Essential Readings: 
  1. Rosenau, J. A.&Wilson David L., (2006). Apparel Merchandising-The line starts here, (3rd edition). Fairchild publications, New York.
  2. Sachdeva, N., (2018). Fashion: Marketing, Merchandising and buying. Heritage publisher, New Delhi.
  3. Frings, G.S., (2008). Fashion from concept to consumer, (9th edition), Prentice hall publication.
  4. Swapna, P., (2009). Retailing Management: Text & Causes, (2nd& 3rd edition), Tata Mc Graw hill publishing company ltd.
  5. Sherlekar, S.A. (2005). Marketing Management, (13th edition), Global 
  6. Costantino M., (1998). Fashion Marketing and PR, BT Batsford ltd, London.
  7. Ramaswamy, V.S and Namakumari, S. (1995) Marketing Management, Global Perspective Indian Context, (5th edition). McGraw Hill Education (India) Pvt. Ltd.

 

References: 
  1. Stone, Elaine. & Samples, J.A., Fashion Merchandising, (5th edition). McGraw Hill Book Co. New York.
  2. Harold C. & Pomeroy, J., (1993).Fashion Design & Product development. Blackwell Science ltd.
  3. Jeffery, M.& Evans, N., (2011). Costing for the Fashion Industry. Berg, New York.

 

Academic Year: 
2018-19
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