| Material Exploration (Art & Craft) | 11:00 am |
Fashion Merchandising (Theory)
This course will enable the students to -
- To acquaint students with basics of merchandising, concept of sourcing strategies and sales promotion.
- To assess social, cultural and economic factors and their impact on the global consumer and marketplace.
Course Outcomes (COs):
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The students will be able to – CO 85 Apply the concept of merchandising in the fashion industry. CO 86 Utilize and apply the planning as well as controlling skills strategically in the industry. CO 87 Familiarize with the concept of quality control systems and standard of apparel sector. CO 88 Interpret the sourcing objectives and strategies in the process of apparel production. CO 89 Recognize the functions of visual merchandising. CO 90 Plan and design visual display by the application of elements of visual merchandising. |
Approach in teaching : Interactive Lectures, Group Discussions, Power point presentations.
Learning Activities for the students Self-learning assignments, Effective questions, presentation and Theme based window display activities |
Assessment task will include test on the topic, Semester end examinations, quiz, student’s presentations and window display assignments. |
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Fashion Merchandising (Theory) |
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FSD 321 |
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- Fundamentals of merchandising
- Responsibilities of the merchandiser
- Merchandise planning: target markets, market segmentations and marketing research
- Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast, Time and action calendar
- Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
- Pricing: pricing strategies, objectives, pricing formula
- Costing principles and strategies
- Introduction to Standardization and Quality control in apparel industry
- Importance of consumer perception of apparel quality
- Managing apparel quality through inspection and sampling procedures
- Sourcing strategies: objectives, global sourcing
- The Role of merchandiser in sourcing, sourcing options
- Factors in in sourcing decision, customer/vendor relationship
- Domestic and International sourcing process
- Concept & Philosophy of Visual Merchandising
- Functions and Elements of Visual Merchandising
- Types of Visual Merchandising display: On shelf, off shelf and window display
- Display settings: realistic, environmental, semi realistic and abstract setting
- Types of Floor plans
- Display props and fixtures
Suggested Text Books:
● Rosenau, J. A.&Wilson David L., (2006). Apparel Merchandising-The line starts here, (3rd edition). Fairchild publications, New York.
● Sachdeva, N., (2018). Fashion: Marketing, Merchandising and buying. Heritage publisher, New Delhi.
● Frings, G.S., (2008). Fashion from concept to consumer, (9th edition), Prentice hall publication.
● Swapna, P., (2009). Retailing Management: Text & Causes, (2nd& 3rd edition), Tata Mc Graw hill publishing company ltd.
● Sherlekar, S.A. (2005). Marketing Management, (13th edition), Global
● Costantino M., (1998). Fashion Marketing and PR, BT Batsford ltd, London.
● Ramaswamy, V.S and Namakumari, S. (1995) Marketing Management, Global Perspective Indian Context, (5th edition). McGraw Hill Education (India) Pvt. Ltd.
Suggested Reference Books:
● Stone, Elaine. & Samples, J.A., Fashion Merchandising, (5th edition). McGraw Hill Book Co. New York.
● Harold C. & Pomeroy, J., (1993).Fashion Design & Product development. Blackwell Science ltd.
● Jeffery, M.& Evans, N., (2011). Costing for the Fashion Industry. Berg, New York.
