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IIS University

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It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

FASHION PROMOTION (PRACTICAL) | Fashion & Textiles

FASHION PROMOTION (PRACTICAL)

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Paper Code: 
DFSD 604 B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To impart in-depth knowledge of fashion forecasting, various national and international                                                                                                                      brands.

2.To make students aware on Planning of a fashion event

 

Unit I: 
COURSE CONTENT

 

  • Preparation of Fashion Report on current trends, trade fair, exhibitions, fashion shows                                                                             05 hrs
  • Reporting Case Study of one national and one international Brands                                                                                          05 hrs  
  • Designing of promotional material for Children’s wear, Men’s wear ,Women’s wear and Accessories:                                          20 hrs   
  • Catalogue
  • Brochures/leaflets
  • Shopping/Carry Bags
  • Visiting Cards
  • Fashion Photography for                                                          20 hrs
  • Catalog, magazine, fashion show, web 
  • Planning Public Relations for campaigns,
  • Layout for stands in exhibition
  • Visualization of décor ambience

 

  • Planning of a fashion event                                                     10 hrs
  • In a situation such as fashion events, selection & reporting of the event 
  • Display in exhibition
Essential Readings: 
  1. Kristan K.Swanson, Promotion in the Merchandising Environment, Fairchild publishing inc. 2016
  2. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw Hill
  3. 1985.
  4. Waddell, Gavin., How Fashion Works, Blackwell, London 2005.
  5. Easey, Mike., Fashion Marketing, Blackwell Science Ltd, London 1995.
  6. Stephens, Gini., Fashion Concept to Consumers, Prentice Hall, New Jersey, 1999.
  7. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th
  8. Ed), Prentice Hall, New Delhi 1998.
  9. Leviy and Weitz, Retailing Management, Tata Mc Graw Hill, 2008.

 

References: 
  1.  Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.
  2.   Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.
  3.   Burns, Leslie. Davis & Bryant., Nancy. O., The Business of Fashion, Fairchild
  4.   Publication, New York 2005.
  5.   Kumar, M. Krishan, Apparel Mechandising, Abhishek Publication, Chandhigarh, 2010.
  6.     Nosenav, Jeremy. A., Apparel Merchandising: The line starts here, Fair Child, New York.

 

 

Academic Year: 
2018-19
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