Fashion Promotion (Practical)

Paper Code: 
DFSD 604B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  1. Impart in-depth knowledge of fashion forecasting for various national and international brands.
  2. Develop skills to for planning of a fashion event

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

COURSE CODE

Course Title

DFSD 604B

Fashion Promotion (Practical)

The Students will be able to:

 

  1. Analyze the role of marketing within the firm and society.
  2. Develop an understanding of marketing communication strategy technical and digital media skills.
  3. Relate decision-making and negotiating skills, effectively through communication with internal and external professionals.
  4. Design promotional material related to brand development.

Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos

Learning activities for the students: Self-learning assignments, Design sheet creation

Class test, Semester end examinations, Quiz, Presentation

 

CONTENTS

  • Visit a trade fair/ exhibitions/ fashion shows. Prepare a report.

04 hrs
  • Case Study of one national and one international Brands/ Designers                                             

06 hrs                                                                           
  • Designing of promotional material for Children’s wear/ Men’s wear/Women’s wear with Accessories:                                                                                                              
  • Catalogue
  • Brochures/leaflets
  • Shopping Bags/Carry Bags
  • Visiting Cards

20 hrs   
  • Fashion Photography for                                                                                            
  • Catalogue/ fashion souvenir, web 
  • Planning Public Relations for campaigns,
  • Layout for stands in exhibition
  • Visualization of décor ambience

20 hrs
  • Planning of a fashion event                                                                                    
  • Plan an event for promotional events like fashion show/ trade fair/ exhibition
  • Display in exhibition

10 hrs

 

 

Essential Readings: 

Suggested Text Books:

  • Kristan K.Swanson (2016), Promotion in the Merchandising Environment, Fairchild publishing inc.
  • Guy Masterman & Emma H Wood (2006), Innovative Marketing Communications, Butterworth- Heinemann.
  • Stone, E. & Samples., J.A. (1985), Fashion Merchandising- An introduction, Mc Graw Hill.
  • Waddell & Gavin (2005), How Fashion Works, Blackwell, London.
  • Easey .M. (1995), Fashion Marketing, Blackwell Science Ltd, London.
  • Kotler,P. (1998),  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall, New Delhi.

Suggested Reference Books:

  • Leviy and Weitz (2008), Retailing Management, Tata Mc Graw Hill.
  • Chatley.P. & Sodhia. M. (2011)., Fashion Marketing and Merchandising, Kalyani Publishers
  • Burns, Leslie. Davis & Bryant, Nancy. O. (2005), The Business of Fashion, Fairchild Publication, New York.

 

References: 

E-Resources:

 

Examination Scheme

 

Continuous Assessment

Marks Distribution(Practical Record/ Submission)

Semester End Examination

Component

Marks

Component

Marks

Component

Marks

Practical Records

20

Report Writing

10

Submission

30

Test

05

Designing of promotional material

05

Planning of Event

10

Attendance

05

 

Fashion Photography

 

05

Designing Promotional material

25

Viva – Voce

05

Total

30

Total

20

Total

70

 

Academic Year: 
2023-24
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