This course will enable the students to
Course |
Course outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
COURSE CODE |
Course Title |
|||
25DFSD 805 |
Fashion Promotion (Practical) |
The Students will be able to: CO.211 Relate planning and layout for promotional Campaign CO.212 Design promotional material related to brand development. CO.213 Compile comprehensive practical record and submission related various fashion trends & forecasting, Cultivate verbal communication skills to converse effectively with examiners. CO.214 Contribute effectively course-specific interaction |
Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos
Learning activities for the students: Self-learning assignments, Design sheet creation |
Class test, Semester end examinations, Quiz, Presentation |
CONTENTS
· Visit a trade fair/ exhibitions & fashion shows. Prepare a report. |
10 Hours |
· Case Study of one national and one international Brands/ Designers |
10 Hours |
· Designing of promotional material for Children’s wear/ Men’s wear/ Women’s wear with Accessories (using digital designing tools) o Catalogue o Brochures/leaflets o Shopping Bags/Carry Bags o Visiting Cards |
20 Hours |
o Catalogue/ fashion souvenir, web o Planning Public Relations for campaigns, o Layout for stands in exhibition o Visualization of décor ambience |
20 Hours |
o Plan an event for promotional events like fashion show/ trade fair/ exhibition o Understanding visual storytelling in fashion promotion. o Designing promotional materials for fashion events and campaigns: Techniques for creating promotional materials, such as posters, brochures & look books. |
30 Hours |
*Note all the designing will be done through software
Suggested Reference Books:
· Leviy and Weitz (2008), Retailing Management, Tata Mc Graw Hill.
Publication, New York.
E-Resources:
Examination Scheme
Continuous Assessment |
Marks Distribution(Practical Record/ Submission) |
Semester End Examination |
|||
Component |
Marks |
Component |
Marks |
Component |
Marks |
Practical Records |
20 |
Report Writing |
05 |
Submission |
30 |
Test |
05 |
Designing of promotional material |
10 |
Planning of Event |
10 |
Attendance |
05 |
Planning Fashion Event |
05 |
Designing Promotional material |
25 |
Viva – Voce |
05 |
||||
Total |
30 |
Total |
20 |
Total |
70 |