Fashion Promotion (Practical)

Paper Code: 
25DFSD805
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  1. Impart in-depth knowledge of fashion forecasting for various national and international brands.
  2. Develop skills to for planning of a fashion event

 

Course Outcomes: 

Course

Course outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

COURSE CODE

Course Title

25DFSD

805

Fashion Promotion (Practical)

The Students will be able to:

CO.211 Relate planning and layout for promotional Campaign

CO.212 Design promotional material related to brand development.

CO.213 Compile comprehensive practical record and submission related various fashion trends & forecasting, Cultivate verbal communication skills to converse effectively with examiners.

CO.214 Contribute effectively course-specific interaction

Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos

 

Learning activities for the students: Self-learning assignments, Design sheet creation

Class test, Semester end examinations, Quiz, Presentation

 

CONTENTS

 

·       Visit a trade fair/ exhibitions & fashion shows. Prepare a report. 

10 Hours

·       Case Study of one national and one international Brands/ Designers                                              

10 Hours

·       Designing of promotional material for Children’s wear/ Men’s wear/

Women’s wear with Accessories (using digital designing tools)                                                                                                        

o   Catalogue

o   Brochures/leaflets

o   Shopping Bags/Carry Bags

o   Visiting Cards

20 Hours

  • Fashion Photography for                                                                                             

o   Catalogue/ fashion souvenir, web  

o   Planning Public Relations for campaigns,

o   Layout for stands in exhibition 

o   Visualization of décor ambience

20 Hours

  • Planning of a fashion event                                                                                     

o   Plan an event for promotional events like fashion show/ trade fair/ exhibition 

o   Understanding visual storytelling in fashion promotion.

o   Designing promotional materials for fashion events and campaigns: Techniques for creating promotional materials, such as posters, brochures & look books.

30 Hours

 

*Note all the designing will be done through software

 

Essential Readings: 
  • Kristan K.Swanson (2016), Promotion in the Merchandising Environment, Fairchild publishing inc. 
  • Guy Masterman & Emma H Wood (2006), Innovative Marketing Communications, Butterworth- Heinemann.
  • Stone, E. & Samples., J.A. (1985), Fashion Merchandising- An introduction, Mc Graw Hill.
  • Waddell & Gavin (2005), How Fashion Works, Blackwell, London.
  • Easey .M. (1995), Fashion Marketing, Blackwell Science Ltd, London. 
  • Kotler,P. (1998),  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall, New Delhi.
References: 

Suggested Reference Books:

·       Leviy and Weitz (2008), Retailing Management, Tata Mc Graw Hill.

  • Chatley.P. & Sodhia. M. (2011)., Fashion Marketing and Merchandising, Kalyani Publishers
  • Burns, Leslie. Davis & Bryant, Nancy. O. (2005), The Business of Fashion, Fairchild 

            Publication, New York.

 

E-Resources:

 

Examination Scheme

 

Continuous Assessment

Marks Distribution(Practical Record/ Submission)

Semester End Examination

Component

Marks

Component

Marks

Component

Marks

Practical Records

20

Report Writing

05

Submission

30

Test

05

Designing of promotional material

10

Planning of Event

10

Attendance

05

 

Planning Fashion

Event

 

05

Designing Promotional material

25

Viva – Voce

05

Total

30

Total

20

Total

70

 

Academic Year: