Fashion Styling (Theory)

Paper Code: 
GFSD 201A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Give in-depth knowledge of fashion industry by understanding the role of styling
  2. Acquaint with basic skillsof fashion styling

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

Course Title

GFSD 201A

 

Fashion Styling (Theory)

 

The Students will be able to:

  1. CO Develop critical understanding of Fashion styling
  2. Recognize the role of the fashion stylist within different areas of the fashion industry.
  3. Identify the elements and processes which go into the creation of a styled image.
  4. Apply the relationships between fashion, self and identity
  5. Compare and contrast the interrelationships of fashion apparel and body silhouettes.
  6. Evaluate effectively the existing wardrobe and justify new purchases appropriate to the client’s lifestyle

 

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

Learning activities for the students: Self-learning assignments, Effective questions, presentations,

Assessment tasks will include Class Test on the topics,openbook

 Semester end examinations, /Quiz, Student presentations, and assignments

 

 

 

 

12.00
Unit I: 
Fashion Stylist
  • Fashion Awareness, Fashion communication and culture, Contextual studies, Fashion referencing
  • Sectors within styling: Editorial styling, Commercial styling, Still-life styling, Personal styling, Wardrobe Styling, Corporate Styling, Catalogue Styling, Show Styling Photographic Styling, Merchandise Styling
  • Role and responsibilities of a fashion stylist
  • Careers in Fashion Styling

 

 

12.00
Unit II: 
Preparing for a Fashion shoot (Photoshoot in production)
  • Photoshoot in production
    • Inspiration and development
    • Casting the model- Professional model, street casting, scouting online
  • Location- Studio, On-location
  • Sourcing clothes- making contacts, vintage or second hand clothing, family and friends, buying and returning cloth, customizing
  • Props and design- Second hand props, changing a location, readymade props
  • Fashion in Motion
    • Styling for internet
    • Online blogs and magazine
    • Catwalk shows and events
    • Fashion films

 

12.00
Unit III: 
Application of design in styling
  • Fashion fundamentals and terminology
  • Design elements and principles of design in dressing
  • Principles of illusions in dressing

 

 

12.00
Unit IV: 
Dressing according to figures
  • Body and Figure Types
  • Body Proportions
  • Figure types & problems
  • Figure analysis- identifying your physical self and facial feature
12.00
Unit V: 
Identifying clothing needs and wardrobe planning
  • Wardrobe analysis and organization
  • Elements of a basic wardrobe
  • Tips of garment maintenance
  • Latest knowledge of apparel/ accessory brands in context to style, size and budget
  • Optimizing wardrobe
Essential Readings: 

Suggested Text Books:

  • Assey. Mc, Jacqueline and Clare Buckley (2011), Basics Fashion Design 08: Styling, Switzerland, AVA Publishing SA
  • Marshall, Suzanne G., (2004) Individuality in Clothing Selection and Personal Appearance, Pearson,      Prentice Hall, London
  • Vikas Gupta, Navneet Kaur, (2012) Comdex Fashion Design Vol 2: Ensembles for Your Body   Type, Dreamtech Biztantra, New Delhi.
  • Frings, G., (1991) Fashion from concept to consumers, Prentice Hall International, New Jersey.
  • Sandhu.A.,(2015) Indian Fashion: Tradition, Innovation, Style, London: Bloomsbury Books.

 

Suggested Reference Books:

  • Alfano, Yoham, (2009) The Secret of Style: Your Complete Guide to Dressing Your Best Every Day, Instyle.
  • Piras, Roetzel, (2002) Ladies: A Guide to Fashion and Style, Dumont Monte Verlag, Cologne.
  • Mulari, Mary, (2001) Accessories with Style, Lola, West Indies: Krause Publications.
  • Sumathi, G.J.( 2002 )“Elements of Fashion and Apparel Design” New Age International Publishers,  New Delhi.

 

 

References: 

E-Resources:

 

Academic Year: 
2023-24
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