FASHION STYLING (THEORY)

Paper Code: 
GFSD 201A
Credits: 
4
Contact Hours: 
60.00
Objective: 
  1. To give students in depths look into the fashion industry through understanding the role of  styling
  2. To acquaint the students with basics of styling skills
12.00
Unit I: 
Fashion Stylist
  • Fashion Awareness, Fashion communication and culture, Contextual studies, Fashion referencing
  • Sectors within styling: Editorial styling, Commercial styling, Still-life styling, Personal styling, Wardrobe Styling, Corporate Styling, Catalogue Styling, Show Styling Photographic Styling, Merchandise Styling
  • Role and responsibilities of a fashion stylist
  • Careers in Fashion Styling
12.00
Unit II: 
Psychological influences of clothing
  • How dress affects behavior
  • First Impression
  • Non verbal Communication: First impression
  • Verbal Communication: Halo Effect Self Concept & Image
12.00
Unit III: 
Application of design in styling
  • Fashion fundamentals and terminology
  • Design elements and principles of design while dressing
  • Principles of illusions while dressing
12.00
Unit IV: 
Dressing according to figures
  • Body and Figure Types
  • Body Proportions
  • Figure types & problems
  • Figure analysis- identifying your physical self and facial feature
12.00
Unit V: 
Identifying clothing needs and wardrobe planning
  • Wardrobe analysis and organization
  • Elements of a basic wardrobe
  • Tips of garment maintenance
  • Preview of apparel/ accessory stores ad brands in context to style, size and budget
  • Optimizing wardrobe
Essential Readings: 
  1. Vikas Gupta, Navneet Kaur, Comdex Fashion Design Vol 2: Ensembles for Your Body   Type, Dreamtech Biztantra, New Delhi, 2012
  2. Marshall, Suzanne G., Individuality in Clothing Selection and Personal Appearance, Pearson,      Prentice Hall, London 2004
  3. Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991
  4. Sandhu.A.,  Indian Fashion: Tradition, Innovation, Style, London: Bloomsbury Books, 2015
  5. Alfano, Yoham, The Srcrets of Style: Your Cmplete Guide to Dressing Your best Every Day, Instyle, 2009
  6. Piras, Roetzel, Ladies: A Guide to Fashion and Style, Dumont Monte Verlag, Cologne, 2002
  7. Mulari, Mary, Acessories with Style, Lola, West Indies: Krause Publications, 2001

 

References: 
  1. Kogent Learning Solutions Inc, Comdex Fashion Design, Vol I, Fashion Concepts,   Dreamtech  Press, 2010
  2. Sumathi, G.J. “Elements of Fashion and Apparel Design” New Age International Publishers,  New Delhi, 2002.

 

Academic Year: 
2018-19
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