Fashion & Textiles

Paper Code: 
FSD 144 K
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To provide an depth knowledge of consumer behavior, retailing in fashion industry and to make them aware about the sociological and psychological impact of clothing on the wearer
  • To impart in depth knowledge of pattern making and garment construction techniques and obtain perfect fit and harmony between the fabric and design of the garment
  • To impart knowledge about various product standards and product specifications 
12.00
Unit I: 
Consumer Behavior
  • Consumer analysis and market segmentation: Demographics, psychographics, generational cohort groups, lifestyles segmentation
  • Market research tools: Environmental scanning, point-of-scale, data mining, focus group, consumer surveys, consumer observations
  • Recent consumer trend

 

12.00
Unit II: 
Fabrication
  • Fabrics selection, Fabric Classification
  • Characteristics of fabric: Fibre, weight, surface interest, drape and hand
  • Raw material selection and performance: Fabrics, Support materials & Shaping devices, Trim & Surface embellishment
  • Designing comfortable apparel suitable for warm and cool weather: Clothing for sports, expecting and lactating mothers, protective clothing- farm, industrial workers, fire fighters, physical disabilities & irregularities 
12.00
Unit III: 
Product Development
  • Product development: Definition, objective, product design & manufacturing
  • Specification development: Design spec, costing, technical spec, production spec, types of spec sheet forms

 

12.00
Unit IV: 
Quality
  • Product testing: Product standards and Specifications, Product quality control
  • Raw materials and Sewn product testing
  •  Labeling Standards, Safety Regulations

 

12.00
Unit V: 
Marketing& Retailing
  • Marketing An overview of marketing process and Marketing in modern economy
  • Fashion market environment, Understanding Consumer market trend, Overview of market research process and Research design
  • Retail organizational structure store: Buying, selling, line and staff functions, Retailing formats, Role and responsibility of retail fashion buyer
  • Customer identification, Customer, planning and role of buyer

 

Essential Readings: 
  • Solomon, Michael R., Consumer Behaviour, 7th edition, Practical Hall of India Pvt Ltd, New Delhi, 2007
  • Schiffman, Leon G., & Kanuk, Leslie Lazar, Consumer Behaviour, 7th , 9th, and 11th edition, Pearson Education, New Delhi, 2003, 2007
  • Sandra, J. Keiser & Myrna B. Garner (2005). Beyond Design, the synergy of apparel product development, Fairchild publications, Inc. New York.
  • Fairhurst, Catherine. Advances in Apparel Production, Woodhead Publishing Limited, Cambridge, England, 2008
  • Kincade, Doris, H., Sewn Product Quality- A Management Perspective, Pearson Prentice Hall, New Jersey, 2008.
  • Mehta,P, Bhardwaj, S.K.,Managing Quality in the Apparel Industry, New Age International Ltd. Publisher, New Delhi
  • Green, Wood., Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.
  • Levy.M.,Weitz.B.A., Pandit.A.; Retailing Management, Tata McGraw Hill, 6th Edition, 2008.

 

References: 
  • S. A. Chunnawalla, Consumer Behaviour, Himalaya Publishing House
  • Loudon David L. & Della bitta, Albert J.,  4th edition, Consumer behaviour, Tata McGraw Hill. Book company
  • Das S., Quality Characterisation of Apparel, Wood Head Publishing Ltd., 2009
  • Sara. J. Kadolph. Quality Assurance for Textile and Apparel, Fairchild publication,1998
  • Gibson G. Vedmani: Retail Management – Functional Principles & Practices; Jaico publishing house.
  • R.C. Bhatia, Marketing communication and advertising, Galgotia Publishing company, New Delhi, 2003.

 

Academic Year: 
2023-24
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