FASHION TRENDS AND FORECASTING (THEORY)

Paper Code: 
DFSD 501B
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To acquire knowledge and understand application of forecasting techniques to determine    market demands and acquire skills to make use of the forecast for design collections.

12.00
Unit I: 
Introduction to Fashion and Trend Forecasting

 

  • ·         Meaning of Fashion & Forecast
  • ·          Factors influencing forecasting: Royal influence, Celebrity, Professional and Social
  • ·         Evolution of Fashion Trend
  • ·         Trend Forecasting Schedule
  • ·         Types of Trend:

o   Long Term Forecast

o   Short Term Forecast

 

12.00
Unit II: 
Trend Industry

   

  • Roles and responsibilities of :
  • Forecaster
  • Colour Specialists
  • Materials, Yarn and Fabric Specialists
  • Print and Surface Specialists
  • Product designers
  • Garment Technologists, Pattern Cutters and Production Managers
  • Buyers and Merchandisers
  • Retail Consumers and Youth Specialists
  • Marketing and Press/Social Media

Forecasting agencies, companies and websites: Indian and International                                                                     

12.00
Unit III: 
Trend Research

                                                 

  • Primary and Secondary Research
  • Methods of tracking ideas:
  • Physical Tracking
  • Digital Tracking
12.00
Unit IV: 
Forecasting
  • Process of colour forecasting
  • Sources for colour ideas and palettes
  • Techniques of Trend analysis and synthesis
  • Researching seasonal trends
  • Print shows
  • Fabric fairs and trade shows
  • Trend Presentations
  • Trend development and presentation
  • Idea exploration
  • Historical research and references
  • Data collection and refining
  • Types and techniques of presentation
12.00
Unit V: 
Sales Forecasting

                                                       

  • Methods of Sales Forecasting:
  • Qualitative
  • Quantative
  • Blending of Qualitative and Quantative techniques
  • Data Mining
Essential Readings: 
  1. Brannon Evelyn L., “Fashion Forecasting”, Fairchild Books, New York, 4th Edition, 2015
  2. Holland G. and Jones R., “Fashion Trend Forecasting”, Laurence King publications, China, 2017.
  3. Mc Kelvey Kathryn and Munslow Janine, “Fashion Forecasting”, Wiley-Blckwell, 2008

 

References: 
  1. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.
  2. Perna Rita, “Fashion Forecasting”, Fairchild Books, New York, 1992.
Academic Year: 
2019-20
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