FASHION TRENDS & FORECASTING (THEORY)

Paper Code: 
DFSD 501 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To acquire knowledge and understand application of forecasting techniques to determine    market demands and acquire skills to make use of the forecast for design collections.

12.00
Unit I: 
Introduction Fashion and Trend Forecasting
  • Meaning of Fashion & Forecast Role of  forecaster
  •  Precision of the forecast
  • Fashion industry components
  • Structure of the fashion industry
  • Fashion Time-Table
  • Information Network
  •  Selling Strategy
12.00
Unit II: 
Research Process in Forecasting
  • Primary Sources
  • Secondary Sources
  • Tertiary Sources
  • Tracking Sales
  • Competition
  • Demographics
  • Value and Lifestyle
  • Publication
  • Forecasting Services
  • Plethora Influences
  • Observation posts
  • New Technology
  • Fashion of involvement
  • New uses of Products
  • Old neighborhoods
  • Related Industries
12.00
Unit III: 
Fashion forecasting agencies
  • Forecasting Agencies & their  functions
  •  Seasons collection
  • Interpreting the forecast in to the theme
  • Color Forecasting
  • Direction of Fashion change
12.00
Unit IV: 
Selection theme based forecasting
  • Consumer Research
  • Steps in Developing a Forecast
  • Research theme
  • Use keywords
  • Explain keywords
  • Work on Indian market (casual, formal, party, leisure)
  • Inspiration board
  • Mood board
  • Seasonal trend analysis color, silhouettes and detailing, material and textures, print and graphics, accessories trend
  • Sales Forecasting
12.00
Unit V: 
Process of Reporting
  • Presenting the Forecast
  • Objectives
  • Presentation Design as a Creative Process
  • Trend Reporting
  • Presentation Techniques
  • Avoiding Forecasting Traps
Essential Readings: 
  1. Brannon Evelyn L., “Fashion Forecasting”, Fairchild Books, New York, 3rd Edition, 2010
  2. Perna Rita, “Fashion Forecasting”, Fairchild Books, New York, 1992
  3. Mc Kelvey Kathryn and Munslow Janine, “Fashion Forecasting”, Wiley-Blckwell, 2008
References: 
  1. Raymond Martin, “The Trend Forecasters Handbook”, Laurence King, UK, 2010
  2. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.

 

Academic Year: 
2018-19
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