GLOBAL FASHION SCENARIO (THEORY)

Paper Code: 
MFT 121
Credits: 
04
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

1. To make aware of the general global fashion scenario.

2. To prepare for the global competition.

 

8.00
Unit I: 
Unit I
  • Liberalization, Privatization & Globalization & its impact on Indian economy.
  • Development  before & after phasing out of Quota system
  • The world fashion scenario- structure of fashion industry and future prospects.
  • Origin of Fashion
  • Fashion Terminology:

Style, fashion, high fashion, mass fashion, design, classic, fad, trend, haute couture, couturiere, knockoffs and prêt-a-porter        

 

9.00
Unit II: 
Unit II
  • Fashion Cycle
  • Theories and Principles of Fashion
  • Fashion apparel- women’s, men’s, children’s & teens- category and size ranges.
  • Fashion accessories- categories, market segments and trends in accessory industry.
  • Leather and fur- the leather industry, trends in leather industry, the fur industry.

 

10.00
Unit III: 
Unit III
  • Global designer practices- vendor as designer, private label designer, brand label designer, free lance designer, designer as manufacturer, costume designer, consumer as a designer
  • National & International designers.
  • National & International fashion centers.
  • Fashion Leaders and Followers

 

9.00
Unit IV: 
UNIT IV
  • Fashion Fairs & Trade fairs
  • Fashion Exhibitions
  • Fashion Shows and Runaway Shows
  • Garment Technology trade fair
  • Buyer-seller meets.
  • Introduction to Intellectual Property Rights: Trade Marks, Geographical indications, trade secrets and unfair competition

 

9.00
Unit V: 
Unit V
  • E- Commerce for fashion sector, new technologies.
  • Role of government & private bodies in promotion of textile industry
  • Counterfeit textiles
  • Study of Apparel parks
  • Apparel Export Promotion Council
  • Textile Craft Council.
  • Textile Research Association

 

Essential Readings: 
  1. Gini Stephens Frings: Fashion from concept to consumer, Prentice Hall, N. Jersey
  2. Castellino, M., Fashion Kaleoidoscope,Rupa Publication India Pvt Ltd, Kolkata
  3. Dickerson K.,Inside the fashion business, Pearson Education, New Delhi, 2003
  4. Leslie D.  Burns, The business of fashion, Fairchild publication, New York, 2006
  5. Stone E., In Fashion, Fairchild Publication, Second Edition, New York ,2012

 

References: 

1 Dorothy S. Lyle & Jeanne Brinkley, Contemporary Clothing, Bennet&Mc Knight

    Publishing Company, Peoria, Illinois, 1983

2. Ulla VAd Lane-Rowley, Using design protection in the Fashion & Textile Industry,

     Jhon Wiley & Sons, Ist Edition 1997

3. Venkatesan. R, &Katti, V.IndianTextile  policy for 21st Century, B R Publishing  Corporation

 

Academic Year: 
2016-17
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