Paper Code: 
Contact Hours: 
Max. Marks: 
  • To provide an understanding of logistics and supply chain management, and its application in business.
Unit I: 
Distribution Channels
  • Apparel supply chain overview
  • The meaning and nature of distribution channels.
  • Channels levels: Vertical, Marketing system, Horizontal Marketing system, Hybrid marketing systems.


Unit II: 
Channel Management
  • Channel planning and design, Criterion for selection of channel members,
  • Methods of compensating and motivating channel members,
  • Assessing the performance of channel members, Removal and addition in the channels.
Unit III: 
Retail Logistics Management
  • Meaning of Retail Logistics management, The physical flow of merchandise,
  • Emerging concepts in Logistics, Importance of a Distribution Centre ,
  • Functions of a Distribution channel, Order Processing and fulfilment,
  • Transportation and Warehousing


Unit IV: 
Supply Chain Management
  • Concept & Need of supply chain management 
  • Evolution in supply chain management 
  • Issues involved in developing supply chain
  • Performance measurements and control
Unit V: 
Supply Chain in Domestic and Global Environment
  • Concepts & Benefits
  • Porters Model of value chain in selling and procurement,
  • Improving supply chain forecasting,
  • Purchase and supply chain,
  • Production and supply chain
Essential Readings: 
  1. Satish. C. Ailauadi, Rakesh. P.Singh, Logistic Management, 2nd edition, PHI Learning pvt ltd, New Delhi, 2012.
  2. Altekar, Rahul, V., Supply Chain Management: Concept and Cases, PHI Learning private limited, New Delhi, 2005
  3. Sunil Chopra and Peter Meindi : Supply Chain Management (Person Education )
  4. Raghuram, G. and Rangaraj, N. Logistic and Supply Chain Management: Cases and Concept, Macmillan Publisher India Ltd, 2000.
  5. Sople, V.V., Logistics Management, 2nd edition, Pearson Education, New Delhi 2010
  6. Tylor, A. David, Supply chains: A Managers Guide, Pearson Education,New Delhi 2004
  7. Keiser, S. And Garner, M., Beyond Design: the synergy of apparel product development, Fairchild publication, New York, 2005.
  8. John.T. Mentzer: Supply Management (Reponse Books)
  9. K. Shridhara Bhat, Logistic & Supply chain management, Himalaya publishing house, Pvt ltd, Mumbai, 2009
  10. N.Chandrasekaran, Supply chain management: Process, System & Practice, Oxford University Press, 2010
  1. Aditi.R.Khandelwal, Retail Management, RBSA Publication, Jaipur, 2013
  2. Donald Waters, Logistics: An Introduction to supply chain management, Palgrave Macmillan Hound mills, New York, 2003
  3. Arjan J. Van Wheeler : Purchasing and Supply Chain Management (Thomson Asia)
  4. Sten EI Ansany & coughian : Marketing channels (Prentice Hall)
  5. Anurag Saxena, Kaushik Sircar, Supply Chain Management, Jaico Publication House
  6. Reji Ismail, Logistic management, Excel books, new delhi, 2008
  7. Paul, Schonsleben, Integral logistics management: Operations and supply chain management within and across company, 4th ed, CRC Press, Taylor and Francis group, USA 2012.
  8. Michael Hugos, Essential of supply chain management,  3rd, John Wiley & Sons Inc. 2011
Academic Year: