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PRODUCT DEVELOPMENT (ELECTIVE)
Paper Code:
FSD 144 C
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
- To impart knowledge about various product standards and product specifications and the process of product development towards market need.
12.00
Unit I:
UNIT I
- Product Development Process- Idea concept, research, design process, material and sourcing
- Prototype, specification and development
- Costing and pre-production samples
12.00
Unit II:
UNIT II
- Product Study & Testing- Study of various apparel/household textiles & furnishing
- Product testing- product standards and specifications; product quality control
- Product intellectual property law
12.00
Unit III:
UNIT III
- Quality Assurance: Customers requirements, requirement of design: Fabric specification, garment specification, Manufacture specification, meeting design requirements, meeting standards,
Manual- Fibers, blends, yarn, fabric, dying & finishing, trimmings for durability
Garment Product Assembly
12.00
Unit IV:
UNIT IV
- Cost of product Development
- Analysis of design cost, product profitability
- Factor affecting price determination
12.00
Unit V:
UNIT V
- Product positioning, Product line & product mix
- Branding, packing and labeling
Essential Readings:
- Johnson, J.Maurice, Moore,. C. Evelyn, Apparel Product Development Prentice Hall, 2nd Edition.
- Regan, L. Cynthia,. Apparel Product Design & Merchandising Strategies, Prentice Hall
- Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991
- Peyton B .Hudson., " Guide to Apparel Manufacturing ", MEDI Apparel Inc (1989)
- Carr Harold & John Pomeroy 1996. Fashion Design & Product Development.
- Blackwell Science.
- Kotler, Philips, Marketing Management, Prentice Hall of India,11th Edition, New Delhi 2003
- William R. Cline., The future of World Trade in Textiles and Apparel
- Kitty G. Dickerson., Textiles and Apparel in the International Economy
- Rajeev Bathra & Co. Advertising Management, Prentice hall of India
References:
- Brillian J. 1986. The Soft Furnishing Book. Conran Octopus.
- Macalls S. 1972. Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
- Naik Shailja D. 1996. Traditional Embroideries of India. A.P.H. Publ.
- Pat Jones 1979. Creative Sewing - Hous hold Linen. A Studio Vista Book.
- Rutt Anna Hong 1967. Home Furnishing. John Wiley & Sons.
- Taylor P. 1990. Computers in Fashion Industry. Heinemann.
Academic Year:
