PRODUCT DEVELOPMENT (ELECTIVE)

Paper Code: 
FSD 144 C
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To impart knowledge about various product standards and product specifications and the process of product development towards market need.

 

12.00
Unit I: 
UNIT I
  • Product Development Process- Idea concept, research, design process, material and sourcing
  • Prototype, specification and development
  • Costing and pre-production samples

 

12.00
Unit II: 
UNIT II
  • Product Study & Testing- Study of various apparel/household textiles & furnishing
  • Product testing- product standards and specifications; product quality control
  • Product intellectual property law

 

12.00
Unit III: 
UNIT III

·         Quality Assurance: Customers requirements, requirement of design: Fabric specification, garment specification, Manufacture specification, meeting design requirements, meeting standards,

Manual- Fibers, blends, yarn, fabric, dying & finishing, trimmings for durability Garment Product Assembly

12.00
Unit IV: 
UNIT IV

·         Cost of product Development

·         Analysis of design cost, product profitability

 

  •          Factor affecting price determination
12.00
Unit V: 
UNIT V
  • Product positioning, Product line & product mix
  • Branding, packing and labeling

 

Essential Readings: 
  • Johnson, J.Maurice, Moore,. C. Evelyn, Apparel Product Development Prentice Hall, 2nd Edition.
  • Regan, L. Cynthia,. Apparel Product Design &  Merchandising Strategies, Prentice Hall
  • Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991
  • Peyton B .Hudson., " Guide to Apparel Manufacturing ", MEDI Apparel Inc (1989)
  • Carr Harold & John Pomeroy 1996. Fashion Design & Product Development.
  • Blackwell Science.
  • Kotler, Philips, Marketing Management, Prentice Hall of India,11th Edition, New Delhi 2003
  • William R. Cline., The future of World Trade in Textiles and Apparel
  • Kitty G. Dickerson., Textiles and Apparel in the International Economy
  • Rajeev Bathra & Co. Advertising Management, Prentice hall of India

 

References: 
  • Brillian J. 1986. The Soft Furnishing Book. Conran Octopus.
  • Macalls S. 1972. Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
  • Naik Shailja D. 1996. Traditional Embroideries of India. A.P.H. Publ.
  • Pat Jones 1979. Creative Sewing - Hous hold Linen. A Studio Vista Book.
  • Rutt Anna Hong 1967. Home Furnishing. John Wiley & Sons.
  • Taylor P. 1990. Computers in Fashion Industry. Heinemann.

 

 

Academic Year: 
2020-21
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