Product Development (Elective)

Paper Code: 
FTT 144 C
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

• To impart knowledge about various product standards and product specifications and the process of product development towards market need.

12.00

• Product Development Process- Idea concept, research, design process, material and sourcing • Prototype, specification and development • Costing and pre-production sample

12.00

• Product Study & Testing- Study of various apparel/household textiles & furnishing • Product testing- product standards and specifications; product quality control • Product intellectual property law

12.00

• Quality Assurance: Customers requirements, requirement of design: Fabric specification, garment specification, Manufacture specification, meeting design requirements, meeting standards, Manual- Fibers, blends, yarn, fabric, dying & finishing, trimmings for durability Garment Product Assembl

12.00

• Cost of product Development • Analysis of design cost, product profitability • Factor affecting price determination

12.00

• Product positioning, Product line & product mix • Branding, packing and labeling

Essential Readings: 
  • Johnson, J.Maurice, Moore,. C. Evelyn, Apparel Product Development Prentice Hall, 2nd Edition.
  • Regan, L. Cynthia,. Apparel Product Design & Merchandising Strategies, Prentice Hall 
  • Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991
  • Peyton B .Hudson., " Guide to Apparel Manufacturing ", MEDI Apparel Inc (1989) 
  • Carr Harold & John Pomeroy 1996. Fashion Design & Product Development. Blackwell Science. 
  • Kotler, Philips,Marketing Management, Prentice Hall of India,11th Edition, New Delhi 2003
  • William R. Cline., The future of World Trade in Textiles and Apparel 
  • Kitty G. Dickerson., Textiles and Apparel in the International Economy
  • Rajeev Bathra & Co. Advertising Management, Prentice hall of India
References: 
  • Brillian J. 1986. The Soft Furnishing Book. Conran Octopus.
  • Macalls S. 1972. Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
  • Naik Shailja D. 1996. Traditional Embroideries of India. A.P.H. Publ.
  • Pat Jones 1979. Creative Sewing - Hous hold Linen. A Studio Vista Book.
  • Rutt Anna Hong 1967. Home Furnishing. John Wiley & Sons
  • Taylor P. 1990. Computers in Fashion Industry. Heinemann.
Academic Year: 
2014-15
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