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PRODUCT DEVELOPMENT (ELECTIVE)
Paper Code:
FSD 144 C
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
- To acquire knowledge and understand application of forecasting techniques to determine market demands and acquire skills to develop new product.
- To impart knowledge about various product specifications and the process of product development to meet market need.
12.00
- Understanding short term and long term forecasting
- Physical Tracking & Digital Tracking: Trend research and analysis of historical records, seasonal trends, print shows, fabric fairs, and trade shows
- Trend development: Idea exploration, historical research and references, data collection and refining
- Presentation: Types and techniques of presentation
12.00
- Developing New Products: Idea generation, idea screening, concept development, testing, marketing strategy development, business analysis, product development, test marketing, commercialization, and managing new product development.
- Product life cycle strategies: Introduction Stage, growth stage, maturity stage, decline stage
- Building of the first design ideas, planning to costing, line building, from spec to samples, production.
12.00
- Quality Control: Quality assurance, customers’ requirements, and design of the apparel/textiles.
- Requirements of the design: Fabric Specification, apparel/textiles specifications and manufacturing specification.
- Design Requirements, meeting standards, and checking on garment/textiles
- Materials- fibers, blends, yarn, fabric, dyeing & finishing, trimmings, sourcing, and performance.
12.00
- Principles of costing, methods of costing, and pricing methods
- Cost of product Development: Analysis of design costs
- Product profitability
- Factors affecting price determination
12.00
- Basic principles of marketing, including product, price, place, and promotion.
- Product positioning
- Product line & product mix
- Branding, packaging, and labelling
Essential Readings:
- Johnson, J. M., Moore, E. C. (2001). “Apparel product development” (2nd ed.). Prentice Hall.
- Carr, H., & Pomeroy, J. (1992). “Fashion design & product development”. Blackwell Science.
- Regan, L. C. (2008). “Apparel product design & merchandising strategies”. Prentice Hall.
- Wilson, R. (2014). “Apparel merchandising” (3rd ed.). Fairchild Books, Bloomsbury Publishing.
- Kotler, P. (2003). “Marketing management” (11th ed.). Prentice Hall of India.
- Brannon, E. L. (2015). “Fashion forecasting”(4th ed.). Fairchild Books.
- Holland, G., & Jones, R. (2017). “Fashion trend forecasting”. Laurence King Publications.
References:
- Chatley, P., & Sodhia, M. (2011). “Fashion marketing and merchandising”. Kalyani Publishers.
- Burns, L. D., & Bryant, N. O. (2005). “The business of fashion”. Fairchild Publications.
- Frings, G. (1991). “Fashion from concept to consumers”. Prentice Hall International.
- Hudson, P. B. (1989). “Guide to apparel manufacturing”. MEDI Apparel Inc.
- Bubonia, E. J. (2012). “Apparel production terms and processes”. Fairchild Books.
- Krishnakumar, M. (2011). “Apparel costing”. Abhishek Publication.
- Kapoor, R., & Madiche. (2012). “Consumer studies”. Tata McGraw.
Academic Year:
